The Shortlist: Con Edison, Kraft Heinz, Takeda, and more

Con Edison and Nu Skin Enterprises recently joined the community. Their memberships will be led by Corporate Affairs Social Media Manager Ana Reynal and Director of Corporate Digital Communications Matt Serrao, respectively. Members >>

Jennifer Hill and Alec Imaizumi, social media and brand managers for Kraft Heinz brand Corn Nuts, shared how they transformed brand perceptions through their out-of-the-box, organic Twitter marketing campaigns. Marketing Dive >>

Sephora CMO Deborah Yeh talked about how they turned applications for their influencer program, #SephoraSquad, into a multi-channel, social media event. Adweek >>

Chipotle CMO Chris Brandt discussed the idea behind their promotion during the NBA playoffs that will give away $1 million in free burritos through a Twitter-SMS integration. Mobile Marketer >>

Brand Director for Proctor & Gamble's Gillette and Venus North America, Pankaj Bhalla, talked about their recent #MyBestSelf campaign and what it means for their overall brand platform. The Drum >>

Megan VanDoran was recently hired as the Team Lead for Brand Social Marketing at DISH Network. LinkedIn >>

Liberty Mutual Insurance is looking for a Digital Marketing Manager for Acquisition Marketing with experience bringing personalized creative strategies to life across digital channels including display, social media, and landing pages. (Boston, MA) Liberty Mutual Jobs >>

Bloomingdale's needs an Associate Creative Director for Social and Paid Media to enhance their content strategy and feed their social and paid media channels to better connect with their audiences. (New York, NY) Bloomingdale's Jobs >>

Takeda Pharmaceuticals is hiring an Associate Director of Brand Integrated Marketing to oversee the execution of their integrated marketing strategy and communication programs — including social and media relations, direct marketing, promotions, and more — to build brand awareness. (Bannockburn, IL) Takeda Jobs >>