The Shortlist: Coca-Cola, Nike, Payless ShoeSource, and more

Coca-Cola's Group Director of Social Center and Production, Sarah Traverso, shared a behind-the-scenes look at how they overhauled their social media strategy starting with their #RefreshTheFeed campaign. Blog >>

Nike Director of Global Commercial Communications Stephen Strand discussed the goals and inspiration around their new IGTV series on everyday athletes. Oh No Tech >>

Payless ShoeSource opened a fake luxury store — complete with a fake Instagram account — to see how much fashion influencers would pay for their shoes. The ads and footage from the event will run across the brand's social media channels. Adweek >>

Under Armour kicked off promotions of its Icon line in a long-form episode on IGTV hosted by influencers Jacques Slade and Jazeri Allen-Lord. Mobile Marketer >>

Brinker International brand Chili's used social media to drive attention to its Cyber Monday Deals by sharing sneak peeks across channels with #ChilisLove. Marketing Dive >>

Anytime Fitness recently joined Their membership will be led by Senior Manager of Digital Strategy Christian Betancourt. Members >>

Former FedEx Manager of Global Social Media Julie Clement Cochran was hired as the Lead Manager of Social Content and Platform Strategy at Wells Fargo. LinkedIn >>

PerkinElmer is looking for a Social Media Specialist to drive major social media initiatives and optimize their overall social media strategy across their corporate channels. (Waltham, MA) PerkinElmer Jobs >>

Gap Inc. brand Banana Republic is hiring a Senior Director of Marketing and Brand Communications to develop and execute brand storytelling across digital and social media. (San Francisco, CA) Gap Inc. Jobs >>

YMCA needs a Senior Marketing Director to oversee the implemenation of marketing initiatives and lead their digital and social media strategies. (Wichita, KS) YMCA Careers >>