The Shortlist: Citrix, United, Estee Lauder, and more

Citrix's Manager of Social Community, Campaigns, and Content, Melissa Case, shared how she and her team use the company's annual Citrix Synergy event to shape their social media strategy and engage with their consumers. Blog >>

Northwestern Mutual CMO Aditi Gokhale discussed how the brand's focus on women changed their media mix and how they connect with their audience on social media. Digiday >>

United's social media team was spotlighted for their work helping their customers get to their flights on time via communications on Twitter. The Points Guy >>

Busch announced the launch of a "Pop Up Schop" hidden in a national forest. They are sharing clues to the location on their Twitter channels ahead of the pop up's one-day opening. Marketing Dive >>

Right now, members from 100 of the world’s greatest brands are coming together in Philadelphia for Member Meeting 49, with discussions led by Nissan North America Senior Manager of Social Media Marketing Anne McGraw, Farmers Insurance Social Media Manager Jeremy Humphries, Comcast Executive Director of Social Marketing Nader Ali-Hassan, Vanguard Social Media Channel Manager Tamara Scott, Hologic Global Integrated Marketing Manager Abigail Scott, ExxonMobil Digital and Social Media Manager Jayme Meyer, United States Postal Service Manager of Digital Communications Nicholas Sucich, Intel Global Social Media Strategist Emily Sechrist, John Deere Social Media Manager Jen Hartmann, and Signet Jewelers Vice President of Media and Social Media Karen O'Brien. Meetings >>

Ally Financial is running a "truth or dare" challenge on Instagram that partners with influencers and encourages their audience to answer financial questions or take a dare challenge. Mobile Marketer >>

Nina Long was recently hired as a Social Media Manager at Foot Locker. LinkedIn >>

Jared Cohen was promoted to Executive Director of Digital Marketing and Social Media at Sony Pictures Entertainment. LinkedIn >>

Stanley Black & Decker is hiring a Senior Social Media Strategist and a Social Media Strategist to lead the planning of their social media strategy and goal setting for their portfolio of brands. (Towson, MD)

Estee Lauder needs an Executive Director of Social Media and Digital Design for their La Mer brand to support their global team in all aspects of digital marketing and social media design projects. (New York, NY) Estee Lauder Careers >>