The Shortlist: BP, Honda, Cargill, and more

Michelle Smyth, Director of Retail Social Media at Royal Bank of Canada, shared how she built their Instagram channels from the ground up. SocialMedia.org Blog >>

BP Social Media Specialist Jennifer Haubein and Phillips 66 Corporate Brand Manager Tami Walker joined a recent round table discussion with other Houston-area leaders where they shared insights on digital marketing and how they stay at the forefront of the digital landscape. Houston Business Journal >>

Macy's, Lowe's, and Kohl's are using Pinterest Gift Globe to connect with holiday shoppers and provide them with personalized gift suggestions. Marketing Dive >>

For their annual Happy Honda Days sales event, American Honda Motor Co. partnered with Universal Pictures for a #GrinchTakeover campaign where the Grinch took over their Twitter account for a day. Mobile Marketer >>

Office Depot launched their first holiday-themed AR ad on Facebook with their new "Elf Yourself" campaign that allows audience members to animate themselves with seasonal special effects. Marketing Land >>

Terminix and Snap-On recently joined SocialMedia.org. Their memberships will be led by Director of Digital Enablement and Marketing Juan Rezk and Manager of PR and Communications Kristin Fitzgerald, respectively. SocialMedia.org Members >>

David Weekley Homes is looking for a Social Media Manager to manage and grow their brand presence across social media channels and develop content that aligns with their higher level strategy. (Houston, TX) David Weekley Homes Careers >>

Cargill is hiring an APAC Social Media Manager to drive the region's social strategy, lead their social media practice across channels, ensure consistency of messaging and voice, and conduct proper audience targeting. (Bangalore, India) Cargill Jobs >>

UnitedHealth Group needs a Senior Director of Content to oversee content and copywriting initiatives across social channels and evolve their digital writers' guidelines. (Eden Prairie, MN) UnitedHealth Group Careers >>

Hilton Worldwide is hiring a Social Media Communications Specialist to maintain partnerships across the organization, provide social media guidance for hotels and corporate team members, and lead communications efforts for their global partners. (Addison, TX) Hilton Jobs >>