The Shortlist: Blue Cross and Blue Shield, Vanguard, Ralph Lauren, and more

Community NewsConsumers Energy and Blue Cross and Blue Shield of IL, TX, OK, NM, MT recently joined the community! Their memberships will be led by Social Media Team Lead David Lingholm and Digital Communications Manager Olman Hernandez. Members >>

Vanguard Retail and Brand Social Media Team Manager Kristin Thomas discussed their new brand campaign and how the company continues to experiment across their social channels. Blog >>

Vistaprint debuted their branded content in a YouTube holiday campaign last week, which utilizes YouTube influencers and YouTube's Shopping Shelf feature to reach their target audience. Marketing Dive >>

Dior recently introduced their first AR makeup filter on Instagram to highlight their 2020 holiday makeup collection in a whimsical, fantastical way. Mobile Marketer >>

Crocs was spotlighted as a brand leading the way towards harnessing TikTok culture on the platform with their #ThousandDollarCrocs challenge that invited users to customize their crocs and post videos with them. Footwear News >>

Merck is looking for an Associate Director of Social Media to define their social media strategy to align with overall company objectives and manage their content calendar across social media channels. (Madison, NJ) Merck Jobs >>

Standard Industries needs a Marketing Content Director to create and coordinate the execution of all marketing content across their social and digital media channels. (New York, NY) Standard Industries Jobs >>

Ralph Lauren is hiring a Director of Brand Creative to concept, create, and oversee the design of all marketing and advertising communications across their global platforms and channels. (New York, NY) Ralph Lauren Careers >>

Caesars Entertainment needs a Director of Content and Social Media to establish and implement marketing content, including managing multi-channel digital content creation, distribution, and amplification. (Las Vegas, NV) Caesars Entertainment Careers >>