The Shortlist: American Electric Power, Panasonic, Sam’s Club, and more

American Electric Power Principal Social Media Strategist Emerson Cunningham and Social Media Manager Josh Polk gave a behind-the-scenes look at how they built a world-class social care team. SocialMedia.org Blog >>

Avnet's Global Head of Community and Social Media, Dianne Kibbey, and TransUnion's Senior Manager of PR, Content, and Social Media, Bob Skwarek, and Social Media Manager, Kristen O'Neill, hosted 13 brands in an Unofficial Unconference meeting for Chicago-area social media leaders to talk about 2019 challenges, metrics and ROI, and more. SocialMedia.org Blog >>

Kellogg Company Social Media Lead Joseph Harper shared the pros and cons of using influencers as an integral component of your overall social media strategy. Digiday >>

In January, SocialMedia.org members had some major anniversaries. These are the members celebrating another year in the community: Johnson Controls (9 years), Zurich in North America and Northwestern Mutual (8 years), Aetna (7 years), Enbridge (6 years), Delaware North (5 years), The Toro Company (4 years), Discount Tire and Chick-fil-A (3 years), Sealed Air and KeyBank (2 years), and Synchrony (1 year). SocialMedia.org Members >>

American Eagle revealed details of its new spring social and digital marketing campaign that will see Gen Z "cast members" — chosen from their social media channels — serve as photographers and creative directors. Marketing Dive >>

McCormick brand Frank's RedHot is launching an interactive Twitter sweepstakes as part of its "I Put That $#!t on Everything" campaign for the Super Bowl. Mobile Marketer >>

Evan Polisher was recently promoted to Senior Manager of Social Media at Bright Horizons Family Solutions. LinkedIn >>

Sabrina Callahan recently joined Sam's Club as the Director of Brand and Social Marketing. LinkedIn >>

Panasonic is hiring a Senior Social Media Manager to develop, plan, and execute social media editorial and strategy content across their U.S. social media channels. (Newark, NJ) Panasonic Careers >>

Hilton is looking for a Director of Social Media Technology and Innovation to lead their Global Social Media Center of Excellence and develop their social technology stack to track social content and engagement across the customer journey. (McLean, VA or Dallas, TX) Hilton Careers >>

CVS Health needs a Social Media Director to oversee the strategic development and execution of social media campaigns and work with partners to maximize channel opportunities. (Woonsocket, RI) CVS Health Jobs >>