The Shortlist: Acura, Mondelez, Raising Cane’s, and more

James LaCorte, Social Media Manager at Blue Cross Blue Shield of North Carolina, shared how they developed and executed their first Social Media Center of Excellence. Blog >>

Acura launched their first-ever in-app vehicle customizer through Instagram Stories, allowing users to personalize one of their 2019 cars and tag the brand for a chance to be reposted. The Drum >>

Adidas partnered with Snapchat to develop a lens that allows users to try on their new running shoes using augmented reality. Mobile Marketer >>

KFC, Tide, Budweiser, Kraft Heinz, Apple, Wendy's, and Little Debbie were spotlighted as brands that "won Twitter" in 2018 for their creative and engaging uses of the platform. Campaign >>

Wendy's promoted one of its new food items in a Twitter thread forming a poem titled, "Twas the Night Before Maple Syrup Day." Each tweet was accompanied by a customized illustration in partnership with a Twitter artist and influencer. Marketing Dive >>

Raising Cane's recently joined the community. Their membership will be led by Social Media Manager Melanie Cornell. Members >>

Rachel Krupitsky was recently promoted to Director of Social Media Strategy at Penguin Random House. LinkedIn >>

Mondelez International is hiring a Manager of Content and Social Media for Global External Communications to drive their external social media strategy and build their corporate brand and reputation. (Deerfield, IL) Mondelez Jobs >>

Choice Hotels International needs a Director of Customer Acquisition and Digital Media to support the brand's overall media strategy and build and communicate social strategies and results. (Rockville, MD) Choice Hotels Jobs >>

T-Mobile is hiring a Senior Manager of Social Media Publishing to own the playbook for how they create social platforms and evolve each channel in line with changing best practices. (Bellevue, WA) T-Mobile Careers >>