The Short List: Universal Parks, Oreo, JCPenney, and more

Universal Parks’ SVP of Marketing Communication and Content Development, Donna Mirus Bates, spoke at SXSW on their brand’s gamble on a hands-off influencer strategy.
The Drum >>

McDonald’s flipped its iconic arches upside down across all their digital channels to celebrate International Women's Day.
Business Insider >>

Shaq and Nabisco’s Oreo brand teamed up for their joint birthday promoting a series of short video clips featuring Shaq giving away Oreo Chocolate Candy Bars. Oreo is featuring the campaign on their Facebook, Twitter, and Instagram pages.
Marketing Dive >>

JCPenney CMO Marci Grebstein breaks down how the brand’s campaign aimed at introducing new “style and value for all” messaging is being supported by hashtag #AllAtJCP.
Ad Age >>

DICK’S Sporting Goods capitalized off the viral campaign #BoycottNRA. The day following the brand’s announcement to stop selling assault rifles there were 343,000 tweets that included the @DICKS Twitter handle, and 79 percent showed a positive sentiment.
Fast Company >>

Frontier Airlines is looking for a Social Media Coordinator to infuse the brand’s business objectives in content and targeting that supports all brand initiatives, including paid activity. (Denver, CO) Careers at Frontier Airlines >>

Sallie Mae is hiring a Director of Social Media who will be responsible for crafting social media strategy and developing social media campaigns with an emphasis on setting goals, developing metrics, and identifying audiences. (Newark, DE) Careers at Sallie Mae >>

Merck has an opening for an Associate Director, Social Media Publishing Operations Lead whose primary responsibilities will be to develop awareness of planned releases, assessing business benefit, and user communication. (Upper Gwynedd, PA) Merck Careers >>

Sean Kelleher has been promoted to the Director of Brand Strategy at Liberty Mutual Insurance. LinkedIn >>