The Shortlist: Starbucks, Sephora, Hallmark, and more

Dianne Kibbey, Global Head of Community and Social Media for Avnet's element14 brand, shared how she built out a social media strategy to connect and engage with their hard-to-reach, engineering audience on Facebook. SocialMedia.org Blog >>

Voya Financial Social Media Manager Caitlin Scanlon hosted a SocialMedia.org Unofficial Unconference at their office in Hartford with social media leaders from Big Y Foods, Charter Communications, Pratt & Whitney, Travelers, and United Technologies Corporation. SocialMedia.org Blog >>

VP of Loyalty and Partnership Marketing at Starbucks, Kyndra Russell, discussed how the brand created an exclusive Facebook community that helped them deepen connections with 26,000 customers and generate buzz for seasonal products without any ads. Mobile Marketer >>

Macy's employee influencer program is planning a large-scale roll-out in 2019 based off the engagement they’ve received in their recent Style Crew pilot. Digiday >>

Chelsea Minor was recently promoted to Corporate Director of Consumer and Public Affairs at Raley's. LinkedIn >>

Christina Goswiller joined SEPHORA as a Senior Manager of Social Media. LinkedIn >>

American Express is hiring a VP of Social Media Communications to develop their social media strategy, manage their presences across social channels, and drive community engagement on the platforms. (New York, NY) American Express Jobs >>

Shiseido Group brand Laura Mercier needs a Director of Digital Media to drive brand awareness through paid media strategies and digital and social channels. (New York, NY) Shiseido Careers >>

Hallmark is looking for a Social Listening and Analytics Manager to leverage data insights and facilitate conversations across their social media channels. (Kansas City, MO) Hallmark Careers >>

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