The Shortlist: Reebok, Hershey, Novartis, Raytheon, and more

Raytheon Digital and Social Media Manager Nicole Lightbourne hosted a Unofficial Unconference at their office in Dallas with social media leaders from Exxon Mobil, Fossil, Hilton, Hilti North America, and PepsiCo. Blog >>

The Wonderful Company VP of Marketing Adam Cooper shared insights on their "The Worry Monsters" campaign across social and digital channels and how they’ve worked to engage with their audience. Brandchannel >>

Reebok Senior Manager of Influencer Marketing and Operations Purvi Patel discussed how they created an in-house influencer team to bridge the gap between their marketing team and digital influencers. The Drum >>

DICK'S Sporting Goods' Dan Winschel, T-Mobile's Elizabeth Bowden and Lacey Perryman, Caitlin Adams from FedEx, Sarah Bolding and Kathleen O'Brien at Phillips 66, Safelite AutoGlass' Jaclyn Bennett, Dagmar Ebaugh and Miles Baltrusaitis from UL, Abbott's Stephanie Radek, Amy Heiss from Charles Schwab, Hilton's Megan McDonald, and Dianne Kibbey from Avnet led Show and Tell talks at Member Meeting 47 this week. Member Meetings >>

Procter & Gamble brand Pantene launched their #GreatHairDay challenge on Twitter and Instagram where audience members can use their hashtags to receive a personalized consultation from a hair advisor. Mobile Marketer >>

Hershey brand Reese's kicked off their multi-channel #NotSorry campaign with a sweepstakes and themed posts across social and digital media leading up to Halloween. Marketing Dive >>

Beverley Langevine was recently promoted to Associate Director of Social Media Solutions at Novartis. LinkedIn >>

Clare McElroy was recently hired as a Social Media Strategist for Abercrombie & FitchLinkedIn >>

Stephanie Miller started her new position as Director of Social and Emerging Media for Verizon. LinkedIn >>

Apple is looking for a Head of Social Media to manage their social media strategies across their lines of business and develop their presence across social channels. (Culver City, CA) Apple Jobs >>

Goldman Sachs is looking for a Social Media Lead of Consumer Finance to manage the creation and execution of social media campaigns across platforms and develop their social media strategy to grow their audience. (New York, NY) Goldman Sachs Careers >>