The Short List: Macy’s, Petco, Dell, and more

Dell recruited volunteers from Facebook, Twitter, and Instagram to create a one-day set showcasing the beauty of 4,100 lbs of recycled e-waste. Follow #RethinkRecycleRevive to see the finished artwork. Von Wong Blog >>

Sarah O'Grady, Head of Global Social Strategy at Lenovo, talks about their “Extreme IT” social video campaign that puts their own employees under extreme duress in an effort to better explain tech. LinkedIn >>

Kate Spade Chief Marketing Officer Mary Beech explained the brand’s move from a one-size-fits-all approach to social by posting the same content on each platform to creating content that’s both platform-specific and entertainment-driven. The Drum >>

Macy’s debuted its “Find the Remarkable You” campaign on Instagram this week — and will host a “Live Share” video with style tips on Instagram Wednesday evening with fashion influencer Wendy Nguyen. Creativity Online >>

Procter & Gamble’s premium laundry detergent brand Ariel Matic generated a 42 percent increase in unaided brand awareness with the launch of their “Dads #ShareTheLoad” gender equality campaign. Forbes >>

The Hartford is looking for a Social Media Marketer, Senior Specialist Content Marketing who will be responsible for planning social campaigns, placing and monitoring social bids, community management, engagement, customer service, reporting, and SEO. (Hartford, CT) Careers at The Hartford >>

Petco is looking for a Social Media and Content Manager to lead the strategic development of PetCoach’s social media channels with the main purpose of increasing engagement, retention, and brand awareness. (San Diego, CA) Petco Careers >>

K. Hovnanian Companies is hiring a Director of Social Media to create content, train associates, manage engagement, negotiate with influencers, identify target markets, and track ROI on social expenditures. (New York, NY) Careers at K. Hovnanian Homes >>

Richie Goodman was promoted to Senior Communications Consultant at Duke Energy Corporation. LinkedIn >>

Marie Coleman-Johns began a new job as Assistant Vice President – Social Media at Barclays after spending three years with Navient. LinkedIn >>