The Short List: Lenovo, Nike, Toyota, and 19 more

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Sarah O'Grady, Head of Worldwide Social Strategy at Lenovo, shares the process of working with Lenovo’s Diversity and Inclusion Team to create and distribute content supporting Pride Month across their social channels.'s Blog >>

Nike became the first brand to sell a product via Snapchat. Those who attended an NBA All-Star after-party were able to scan an exclusive Snap code that allowed them to purchase the Air Jordan III “Tinker” prior to its formal release. Within 23 minutes, all the sneakers sold out. TechCrunch >>

Abercrombie & Fitch Co.'s Hollister brand is rolling out a 12-episode original YouTube series starring the brand’s social media influencers. Marketing Dive >>

Pernod Ricard's Absolut Vodka Chief Marketing Officer, Craig Johnson, talks about paying for more Facebook ads after the News Feed change and his support of Facebook becoming a better citizen by providing a safe environment. Digiday >>

As part of Toyota‘s “Start Your Impossible” campaign, the brand created a 360-visual impairment filter on Instagram to demonstrate how Paralympic skier Menna Fitzpatrick experiences the upcoming Paralympic Games. Creativity >>

Akamai is looking for a Director of Social Media Strategy and Engagement to manage all their social media campaigns and employee engagement programs on a global level. (New York, NY) Akamai Jobs >>

Motorola Solutions is hiring for a new position, Social Media Manager, to manage both social media and corporate communications responsibilities. (Chicago, IL) Motorola Solutions Careers >>

Sharif Renno is now the Vice President of Social Media at Baird. Previously, Sharif held roles leading social marketing at Northwestern Mutual, Grainger, and U.S. Cellular. LinkedIn >>

Congratulations to Jayme Meyer for her new role as ExxonMobil's Social Media Manager. LinkedIn >>

Jen Hartmann has recently been promoted to the Public Relations and Social Media Manager at John Deere. LinkedIn >>

Heather Passe is now the Head of Global Marketing at C.H. Robinson. She was formally the Chief Marketing Officer at Regis Corporation. LinkedIn >>