The Short List: Jack in the Box, Adidas, Sephora, and more

H&M is turning to algorithms to find the best item assortment for its 4,288 locations using social media posts. FN >>

Adidas has the most-shared logo of any other brand on social media — the logo appears in 6.5 million images shared on Twitter and Instagram each month. Mobile Marketer >>

In honor of National Space Day (and May the 4th), Jack in the Box registered a constellation of stars they're calling Jackboxicus Major. They debuted their Star Wars-inspired preview video on their Facebook page. The Drum >>

Kia, Nike, and Sephora signed an early partnership to use Facebook's beta augmented reality function on Messenger. Engadget >>

IKEA created “May the Fourth” social media posts using their products as stand-ins for iconic Star Wars characters. Ad Age >>

Mike Nolan at The Hershey Company was recently promoted to the Head of Social Media. LinkedIn >>

Alexandra Thompson started a new position as the Manager of Social Media at Henkel. LinkedIn >>

Eric Tash was hired as the Senior Manager for Digital and Social Media Marketing at Luxottica. LinkedIn >>

Tony Dunn began a new role as the Director of Social and Influence Marketing at NetApp. LinkedIn >>

Jason Clayden recently started his position as Landry’s Director of Social Media. LinkedIn >>

Dell has an opening for a Social Media Insights Analyst who will use software to quickly translate large volumes of social data into relevant trends for all categories of their business. (Hopkinton, MA) Jobs at Dell >>

Wells Fargo is looking for a Manager of Social Media Platform and Content Strategy to lead a team of social media strategists responsible for designing content and social capabilities approaches for specific communities and target audiences. (Multiple locations available) Wells Fargo Careers >>