The Shortlist: Hilton, Exxon Mobil, Great Clips, and more

Samsung Senior Marketing Manager Kathleen Braine, Toyota Media Manager Pam Park, and Anheuser Busch InBev Senior Director of Digital Spencer Gordon explained how they are using Twitter to tap into audience culture. Campaign >>

Sue Serna, Global Social Media Lead at Cargill, shared her passion for social media governance and how she's led a successful program through that focus. LinkedIn >>

Edgewell Personal Care brand Schick debuted their new "The Man I Am" campaign across digital and social channels to promote healthy masculinity and shine a light on men's health issues. Marketing Dive >>

Exxon Mobil's recent social influencer campaign on YouTube generated over one million user engagements through their targeted audiences. Mobile Marketer >>

Great Clips partnered with Periscope to launch a Snapchat lens that uses augmented reality to allow customers to try out different hairstyles. Periscope >>

Oreo and Dunkin' partnered up on a collaborative Twitter campaign that ended with a joint product announcement. Ad Age >>

Katie Cornish was recently promoted to Executive Director and Country Head of Digital and Social Media at Novartis. LinkedIn >>

Koch is hiring a Corporate Communications Social Media Manager to curate content for their social media channels and develop social campaigns and strategies across their brands. (Wichita, KS) Koch Careers >>

Hilton Worldwide is hiring a Senior Director of Enterprise Social Media to drive enterprise social media strategy and governance and a Senior Director of Social Media Marketing to craft and execute their enterprise-wide social media marketing strategy across brands. (McLean, VA)

Harris Corporation is looking for a Social Media Specialist to enhance their brand and drive online engagement with their social channels. (Melbourne, FL) Harris Corporation Careers >>