The Short List: Hallmark, Hilton, Cargill, Ubisoft, and more

H&R Block Director of Advertising and Social Media Wendy Fitch and Hallmark Director of Public Relations and Social Media Jaci Twidwell brought together Kansas City-based social media professionals from AMC Theaters, American Century Investments, AMU, Cerner Corporation, Garmin International, and Logitech for the first Unofficial Unconference. Blog >>

Megan McDonald, Senior Manager of Social Media Operations at Hilton, shared how they have yielded major benefits from adopting a more cohesive social media strategy. WARC >>

Cargill Global Social Media Lead Sue Serna hosted a Unofficial Unconference for 45 social media leaders in the Twin Cities from 3M, Ameriprise Financial, Andersen, Best Buy, Boston Scientific, CenterPoint Energy, Fairview, First American Title, Great Clips, Honeywell, Mall of America, Mayo Clinic, Medtronic, Optum, Patterson Companies, Regis, Securian, Thomson Reuters, Thrivent Financial, UnitedHealth Group, US Bank, and Vista Outdoors. Blog >>

Mondelez brand Oreo is partnering with social media influencers and YouTube stars to develop social and digital content for its new campaign geared towards Gen-Z audiences. Marketing Dive >>

Hanna Neitzke, Global Social Media and Programmatic Manager at Avnet, held a Unofficial Unconference at their Phoenix office with social media leaders from Apollo Education Group, ARAMARK, Arizona Public Service, Dignity Health, Honeywell, and Synchrony. Blog >>

Toyota rolled out a new augmented reality campaign on Snapchat to drive awareness around their new car and engage more directly with their 18-34 year-old target audience. Motoring Research >>

Estee Lauder Companies and Hilti joined the community this week. Their memberships will be led by VP of Global Marketing Tyra Neal and Director of Marketing Communications and Branding Alicia Jones, respectively. Members >>

Julian Bond was recently hired as the Digital Communications and Social Media Advanced Specialist at DENSO. LinkedIn >>

PepsiCo is looking for a Director of Digital and Social for their Frito-Lay brand to lead digital and social creative, strategy, and content for brands across their North American portfolio. (Plano, TX) PepsiCo Careers >>

Mary Kay is hiring a Digital and Social Media Manager to oversee the planning, development, curation, and distribution of their content across social channels. (Addison, TX) Mary Kay Jobs >>

Ubisoft needs a Senior Director of Social Media to lead media strategy, planning, and buying across their brands and channels. (San Francisco, CA) Ubisoft Jobs >>