The Shortlist: FedEx, Hallmark, T-Mobile, and more

Caitlin Adams, Senior Social Media Strategist at FedEx, explained how her team engages with their executive leadership on LinkedIn to build brand messaging. Blog >>

Hallmark Gold Crown Marketing Director Ann Herrick talked about how their #CareEnough initiative tells caring stories that connect with their audience year-round. Skyword >>

Brand Marketing Director at Adidas Originals, Christine Sheehan, discussed how the music video they launched on Instagram Stories to announce a new product line embodied their mission as a brand. MediaPost >>

Chipotle announced their Instagram costume contest that offers a chance to win a year of free burritos for customers who post a picture of themselves in costume at one of their restaurants. Mobile Marketer >>

Coty brand Rimmel partnered with anti-cyberbullying nonprofit Cybersmile for their new #IWillNotBeDeleted initiative to further their commitment to diverse depictions of beauty on social media. Marketing Dive >>

Wawa recently joined the community. Their membership will be led by Director of Digital Marketing Strategy and Solutions Todd Miller. Members >>

The Travelers Companies is hiring a Senior Director of Digital Marketing Analytics to develop measurement models for their digital marketing programs and drive their processes for garnering insights from their social and digital channels. (Hartford, CT) Travelers Careers >>

T-Mobile is looking for a Social Media Manager to develop social media activation and digital content areas within their external branded social sites. (Richardson, TX) LinkUp >>

Kraft Heinz needs a Social Media Marketing Manager to lead social engagement and cross-branded opportunities across their social channels. (Chicago, IL) Kraft Heinz Jobs >>