The Shortlist: Exxon Mobil, Dell, Acura, and more

Exxon Mobil Social Media Manager Jayme Meyer hosted a Unofficial Unconference at their office in Houston with social media leaders from Apache Corporation, BBVA Compass, Cameron International, CenterPoint Energy, BP Worldwide, Phillips 66, and Sysco. News >>

Regan Clarke, Brand Director at Pernod Ricard brand Absolut Vodka, discusses their new #NoSugarCoating campaign that partners with actor Jesse Tyler Ferguson to create a series of videos for social. The Drum >>

Dell Senior Director of Social Business Thom Lytle, Aflac Digital Marketing and Media Coordinator Tod Meisner, and Intel Senior Director of Content and Global Channels Jan Dunham, Digital and Social Strategist Gunjan Rawal, and Vice President and General Manager of Global Communications Laura M. Anderson, will share brand storytelling strategies for digital and social media at the Ragan Brand Storytelling and Content Marketing Conference. Ragan >>

Acura is partnering with influencers on Instagram and Pinterest for their new #LookUp campaign that targets younger audiences and highlights experiences they can have in their cars. Marketing Dive >>

To promote the launch of their new iPhones, Apple focused their social marketing spend on Twitter with a promoted trend, a custom build for the “like for reminder” feature, promoted tweets in at least 12 languages, a hashflag, and a livestream of the event. Digiday >>

Darden brand Olive Garden launched a social media scavenger hunt campaign through Twitter and Instagram Stories with a prize giveaway for followers who completed it. AList >>

Takeda Pharmaceuticals joined the community this week. Their membership will be led by Digital Customer Engagement and Marketing Innovation Manager Kristen Livesay. Members >>

Jenna Petroff was recently promoted to Global Social Marketing Manager at Emerson Commercial and Residential Solutions. LinkedIn >>

Jason Yau was hired as the Senior Vice President of Marketing and Digital at Kate Somerville Skincare. LinkedIn >>

Sherwin-Williams is hiring a Digital Marketing Director to develop their omnichannel strategy for digital and social media and report on KPIs across their digital efforts. (Chicago, IL) Sherwin-Williams Jobs >>

Discovery Communications needs a VP of Multi-Platform Strategy and Digital Media to drive social media strategy and content across their channels and develop a brand voice that connects with their audience. (Silver Spring, MD) Discovery Careers >>

Avnet brand Premier Farnell is looking for a Social Media Specialist to manage and create social media content that engages with electronic engineers. (Chicago, IL) LinkedIn >>