’s Big List: Vans, Planet Fitness, Pampers, and 35 more

Case Studies

  • American Family Insurance’s Executive Social Media Advisor, Tom Buchheim, shares his playbook for helping brand executives navigate social media. LinkedIn >>
  • Erwin Federizo, Global Executive Creative Director at VF Corporation’s Vans, gives the inside scoop on how he’s strengthening the brand’s social voice to tap into emerging markets. Digiday >>
  • Jenna Reynolds, Digital Communities Manager at Planet Fitness, explains how the gym made a private, safe space for members to share their fitness goals and triumphs after noticing that many members were being trolled by fat-shamers on their public social media channels. Skyword >>
  • Communications Senior Manager Laura Dressman shares the details of Pampers’ new #SleptLikeThis campaign, which encourages parents to share posts of their children sleeping soundly in their Pampers. MediaPost >>
  • Tina Mahal, Vice President of Marketing at PepsiCo’s Lay’s brand, discusses how the new packaging for their #SmileWithLays campaign is perfect for selfies on social media. The Drum >>
  • Snapchat’s redesign — which allows brands, publishers, and influencers to have a more prominent position on the platform — has increased Nascar's number of viewers who watched its stories by 80 percent. Ad Age >>
  • Lincoln introduced their new celebrity brand ambassador for the 2018 Lincoln Navigator, Serena Williams, with a series of content across their social media channels. Adweek >>
  • Patagonia, Airbnb, The New York Times, and more are featured for showcasing their social responsibility through social media campaigns. ClickZ >>
  • KFC, McDonald’s, M&M’s, Panera Bread, JetBlue, Cricket Wireless, Hallmark, White Castle, and Krispy Kreme are highlighted in this list of brands who had mushy Valentine's Day social media campaigns. PR Week >>


  • Celgene is hiring a Manager of Social Media and Influencer Engagement who is well-versed on social media channels (paid as well as organic), trends, content development, and influencer and community engagement. (Summit, NJ) Careers at Celgene >>
  • TE Connectivity is looking to grow their already robust global social media community by hiring a Social Media Analyst to develop and oversee strategic social initiatives. (Berwyn, PA) TE Connectivity Careers >>
  • Do you have demonstrated social media results? Are you a natural storyteller? VSP Global is hiring a Senior Communication Specialist to execute communication strategies and tactics across all channels. (Rancho Cordova, CA) VSP Global Careers >>
  • Logitech is looking for a creative Social Media Community and Content Manager to find exciting ways to engage consumers and drive the brand’s overall reputation. (Newark, CA) Logitech Careers >>
  • BJ’s Wholesale Club needs a motivated and enthusiastic Senior Communications Specialist of Social Media to oversee their daily social media operations and strategic planning. (Westborough, MA) Careers at BJ’s >>
  • Sprint is hiring a Paid Social Media Manager to manage and implement new and existing social media campaigns across their departments. (Overland Park, KS) Careers at Sprint >>

New Hires

    • Vans hired its first Global Executive Creative Director, Erwin Federizo, to focus on improving the brand's consistency on social media. Digiday >>
    • Faridath Dibousse — former Content and Social Media Specialist at Bouclair — has moved to BOMBARDIER to work on the company’s digital communications and social media presence. LinkedIn >>