’s Big List: REI, Unilever, Snickers, and 23 more

Case studies:

  • Petco's EVP of Strategic Innovation and Digital Experience, Brock Weatherup, discusses how they're increasing engagement with customers — including Petco's own social platform, a pet selfie app that awards users with giftcards for sharing photos. Digiday >>
  • Aquaphor's Marketing Director, Erynn Keefe, talks about their content partnership with BabyCenter that resulted in the branded social media videos outperforming the video view goal by 55% (with 770,000 views a month). MediaPost >>
  • Nordstrom, Kia Motors, and Real Simple are among the first brands to try out Pinterest's Pincodes. The new feature allows users to scan items with their phones to discover curated content on Pinterest from the brand. Mobile Marketing >>
  • McDonald's UK is bringing their holiday #ReindeerReady campaign to life on Snapchat, where users can unlock a branded reindeer face lens by scanning codes on their packaging. Adweek >>
  • As an alternative to costly agencies, Unilever is leveraging micro-influencers in social media and seeing promising results. Digiday >>
  • Mars' Snickers launched an algorithm-driven “Hungerithm” social campaign that checks social media posts in real time to determine sentiment, captures how people are feeling, and generates coupons priced to match those feelings. MediaPost >>
  • Hanes' L'eggs, Visa, Lyft, and other brands are partnering with charities to raise money via social media for #GivingTuesday. Brandchannel >>
  • REI's #OptOutside movement includes a new experiential search engine that features images pulled entirely from user-generated, hashtagged content on Instagram. Fast Company >>
  • UPS is helping out independent businesses on Small Business Saturday by offering support via a video series that provides sales tips, “Store Closer Kit” print materials online, a Facebook Live event, and more. The Drum >>
  • Sony is promoting their new film, Jumanji: Welcome to the Jungle, by testing out Facebook's new web-based VR experiences within fans' News Feeds. Marketing Land >>

Job Openings:

  • Electronic Arts is hiring a Senior Manager of Social Media Support to develop the strategy for their social support channels and create the roadmap for their social media presence. (Austin, TX) EA Career Opportunities >>
  • Thermo Fisher Scientific is looking for a Senior Social Media Specialist who will be responsible for social media strategy and tactical execution of compelling social campaigns for the Chromatography and Mass Spectrometry Division (CMD). (Sunnyvale, CA) Careers at Thermo Fisher >>
  • Walmart needs a Senior Manager of Social Media Marketing to lead their national social media brand presence through authentic social interactions. (Bentonville, AR) Walmart Jobs >>
  • GUESS is hiring a Senior Director of Social Media to act as the advocate of social media integration within the company, influencing overall site and business strategies. (Los Angeles, CA) GUESS Jobs >>
  • The Estee Lauder Companies is looking for a Senior Social Media Influencer Manager to develop their Too Faced brand's overall global influencer strategy. (Irvine, CA) Estee Lauder Companies Careers >>

New Hires:

  • MGM Resorts International's Paul Sturm was promoted to Director of Social Intelligence and Customer Care.
    LinkedIn >>