’s Big List: Old Spice, U.S. Bank, Burger King, and more

Case Studies

  • Domino’s Head of Digital Nick Dutch and Air France-KLM SVP Pieter Groeneveld explain how they're using chatbots to enhance their customers' experiences and ultimately improve marketing and sales. MarTech Today >>
  • Procter & Gamble's Old Spice Marketing Director, Janine Miletic, explains why they ran a commercial during the Grammy's entirely in French: to generate social media buzz. Old Spice is using social, search, and other targeted media to make the subtitled version of the video easy to find. Ad Week >>
  • Chris Lee, VP of Sponsorships at U.S. Bank, explains why they're running sponsored videos across social platforms and creating a Snapchat geofilter for the Super Bowl, but only in their hometown of Minneapolis. Tearsheet >>
  • Burger King debuted a new Whopper ad as a filmed prank on YouTube to educate consumers about net neutrality. The video has since gained over three million views.
    Houston Press >>
  • Bank of America was the first brand to run a Sponsored Moment on Twitter, which allowed them to sponsor Bloomberg's magazine-esque collection of tweets with ads and a branded cover. Marketing Land >>
  • TGI Friday's is using artificial intelligence to power customer service chatbots, personalize service at locations, and identify high- and low-frequency buyers across social media platforms. Digiday >>
  • Drew Nannis, VP for Integrated Communications at KIND Snacks, shares how they’re giving away a Super Bowl ad’s worth of snack bars to fans via an in-house video across YouTube and their social media channels. Adweek >>
  • Mars Wrigley Confectionery U.S. created a #SweetReTREAT pop-up salon based on insights from their research survey that “one in four [customers] bought a treat because they wanted to share a picture of it on social media.” Brandchannel >>
  • McDonald’s was the most visible brand on Twitter and Instagram in 2017, with their logo featured in an average of 890,000 posts per month. Chicago Business Journal >>
  • Maybelline, Covergirl, MAC Cosmetics, Too Faced, and other beauty brands are changing their product development to enhance their Instagram appeal. Glossy >>

Job Openings

  • Northwestern Mutual is looking for a Senior Social Media Manager to help lead the online conversation around financial planning and insurance by leveraging social platforms to educate, inspire, and grow their followers. (New York, NY) Northwestern Mutual Careers >>
  • Benefit Cosmetics is hiring a Senior Manager of Influencer Strategy to build digital influencer relationships and initiatives by driving innovative, engaging campaigns to increase exposure across their social media channels. (San Francisco, CA) Benefit Careers >>
  • T-Mobile is looking for a Senior Paid Social Media Manager to lead and manage their paid social strategy in partnership with social and communications teams and creative agencies. (Bellevue, WA) T-Mobile Careers >>
  • Warner Bros. is looking for a Digital Publicity and Social Media Manager to spearhead initiatives for the digital marketing team and oversee digital content launches. (Burbank, CA) Time Warner Careers >>

New Hires