’s Big List: Lenovo, Reebok, Kellogg’s, and 21 more

Case Studies

  • Origin's Executive Director Heather Park, explains why The Estee Lauder Companies’ brand chose to leverage micro-influencers for their latest campaign and how it paid off. Brandchannel >>
  • Lenovo CMO Nick Reynolds discusses how a shift to social selling helped their company reap dividends. Enterprise Innovation >>
  • General Electric, known for their history of successfully experimenting with new platforms before they explode in popularity, is creating branded podcasts. Adweek >>
  • Reebok is using influencer reviews to break into the competitive running category. Digiday >>
  • Hyundai is targeting a younger audience for their new KONA SUV model with a quintet of social media influencers they're calling “The KONA Gang.” Brandchannel >>
  • Gap Inc. created a multi-platform social media campaign, #WearYourPride, that features their own employees. Brandchannel >>
  • Wendy's got viral attention on Twitter after they engaged in a friendly “sign war” with their neighbors. My San Antonio >>
  • Kellogg's Froot Loops is partnering with popular brands to woo millennials through social and merchandise giveaways. MediaPost >>
  • Mars' Snickers, Unilever, Sony, Samsung, and more received Facebook Awards for their innovative campaigns. Ad Age >>
  • Royal Caribbean built the first-ever Snapchat Spectacles dive mask to capture underwater video for Snapchat. The Drum >>

Job Openings

  • UnitedHealth Group is looking for a Social Media Analyst to deliver clear and actionable social media insights. (Minnetonka, MN) UnitedHealth Group Careers >>
  • Weight Watchers is hiring a Director of Social Media with a background in strategic planning to lead their social media and experiential initiatives. (New York, NY) Weight Watchers Careers >>
  • Raytheon is looking for a Senior Manager of Digital Social Marketing to work with their Vice President of Digital and Social Marketing and act as supervisor to the company's brand journalists. (Waltham, MA) Raytheon Careers >>
  • Spectrum needs a Senior Manager of Social Media Strategy to develop and implement a comprehensive social media strategy and increase engagement and awareness across social channels. (Stamford, CT) Spectrum Careers >>
  • Dolby Laboratories is hiring a Senior Marketing Manager of Content and Social Media who will lead the growth and evolution of content and social marketing. (San Francisco, CA) Dolby Careers >>
  • Rackspace is looking for a Senior Director of Media to plan, develop, and execute their digital media strategy. (Austin, TX) Rackspace Careers >>