’s Big List: Heinz, GoPro, Marriott International, and 22 more

Case Studies:

  • GoPro CEO Nick Woodman discusses how their new Quick Stories app allows users to share their videos instantly across social media channels. TheStreet >>
  • Shake Shack’s VP of Information Technology, Phil Crawford, talks about their new chatbot on Facebook Messenger and Twitter Direct Message that can answer 300 customer questions. Digiday>> 
  • Heinz’s Instagram Stories campaign is using geolocation to target local users and deliver the food featured in their photos. Creativity-Online >> 
  • Marriott International is upping its social media engagement program by offering more Marriott Reward points to followers. Forbes >> 
  • P.F. Chang’s CMO, Dwayne Chambers, is overhauling the restaurant chain’s social media marketing strategy to leverage consumer data. Digiday >> 
  • Gap Kids and Kids Foot Locker are launching inspirational back-to-school social media campaigns featuring themes like generosity and kindness. MediaPost >> 
  • Procter & Gamble, Audi, Vicks, Apple, and PepsiCo are among the brands opening their social media marketing campaigns to political discussions. CNBC >> 
  • Apple is now officially on Instagram. The launch campaign, #ShotonaniPhone, features a series of photo collections by iPhone photographers. The Verge >>
  • Adidas‘ Republic of Sports in China has been livestreamed by more than 92 million people while receiving 99% of registrations through their digital platforms. MobileMarketing >>
  • The PGA struck a livestreaming partnership with Twitter and GiveMeSport to expand the PGA Championship viewership outside of traditional television. The Drum >>

Job Openings

  • Brooks Brothers is looking for a Senior Social Media Specialist who will be responsible for crafting social media editorial calendars, executing social media campaigns, and the overall management and growth of all social media channels. (New York, NY) LinkedIn >> 
  • PerkinElmer is accepting applications for its Global Social Media Strategy Manager position to help build the company's reputation across all social channels. (Waltham, MA) PerkinElmer Jobs >> 
  • NBCUniversal is looking for a Science Fiction enthusiast to become the Vice President of Social Media and Audience Engagement for their USA, SYFY, and SYFY WIRE Channels. (New York, NY) NBCUniversal Careers >> 
  • Warner Brothers Entertainment Group is hiring a Director of Digital Marketing to oversee consumer websites, apps, online advertising, and social media campaigns. (Burbank, CA) Time Warner Careers >>
  • Cerner Corporation is looking for a seasoned Director of Digital Experience to build out their patient-centered brand on all digital fronts, especially social media. (Kansas City, MO) Cerner Jobs >>

New Hires

  • American GreetingsKen Holmes has been promoted to Senior Marketing Manager.