’s Big List: AT&T, Charmin, Nestle USA, and more

Case Studies:

  • The Walt Disney Company's Andrew Sugerman explains why you don't need to be on every platform to have a successful social media presence. Digiday >>
  • AT&T is distributing its social media-fueled teen reality series, @SummerBreak, over Facebook and YouTube. Cision >>
  • Estee Lauder President and CEO Fabrioza Freda and other cosmetic company leaders discuss how social media is changing the beauty industry. Forbes >>
  • Ford Motor Company’s Director of Social Media, Fabrizio Rinaldi, offers some of his expertise on the social media world. Wersm >>
  • Procter & Gamble’s Charmin brand created an on-demand mobile restroom that users could track and summon using #EnjoytheGo. Brandchannel >>
  • Yoplait partnered with the comedic Facebook web series, #IMOMSOHARD, in an effort to change the way motherhood is seen on social media. MediaPost >>
  • Bacardi Global Brands created a new Snapchat campaign that allows users to star in a uniquely produced music video. The Drum >>
  • Pepsi created a multi-screen Ramadan ad that requires three mobile devices to view on YouTube or Facebook's Carousel feature. Adweek >>
  • Nestle USA's SweeTARTS brand launched their new gummy product by letting VidCon attendees enter their alternative candy universe though the livestream gaming platform, Twitch. Brandchannel >>
  • Samsung, McDonald's, and more are at the top of this week's “Dadvertising”-dominated viral video chart. Ad Age >>

Job Openings

  • Celgene is hiring an Associate Director of Global Social Media to inform and engage various stakeholders across their social media accounts. (Summit, NJ) Celgene Careers >>
  • Capital One is looking for a Senior Manager of Social Media Strategy who will lead the team to execute and measure the results of their social media initiatives. (McLean, VA) Capital One Careers >>
  • Victoria's Secret needs a Social Media Manager to contribute to the growth of the business by bringing high-performing social media campaigns to life. (New York NY) L Brands Careers >>
  • American Express is looking for a Senior Manager of Global BtoB Social Media Strategy to lead the development of their social strategy in partnership with Facebook, Instagram, LinkedIn, Twitter, and (New York, NY) American Express Careers >>
  • Abercrombie & Fitch is hiring a Senior Brand Manager of Marketing Activation to ensure their identity, positioning, and communication strategies are successfully executed across consumer-facing platforms for their Hollister brand. (Columbus, OH) Abercrombie & Fitch Careers >>

New Hires