The Short List: Walmart, Doritos, Goldman Sachs, and more

Thirty-one big brands, including Coca Cola, REI, Nike, Kraft, and Budweiser, were celebrated for having some of the most brilliant social media campaigns. Business 2 Community >>

Walmart’s Modcloth released their largest advertising campaign to date, focusing on individuality. Modcloth encouraged their brand ambassadors and wider audience to share their personal stories and triumphs on social media with #SayItLouder. Marketing Dive >>

Holiday Inn is partnering with actress Vanessa Lachey and brands fairlife and Otis Spunkmeyer for a Chocolate Milk Happy Hour. Each happy hour will have a photo booth with milk- and cookie- themed props where families can play and post their experience on social media with #sipdipsmile. PR Newswire >>

Dorel Industries’ Schwinn is releasing a limited edition, “Stranger Things” inspired 80s bike. Keeping with the 80s theme, Schwinn released an infomercial-esque advertisement on their social media channels where customers had to call an 800 number to order the special bike. Ad Age >>

Aliza Licht, EVP of Brand Marketing at Alice + Olivia, talked about her career path, from DKNY to Alice + Olivia, and shared advice on utilizing authenticity and storytelling in social media branding. Glossy >>

Frito-Lay’s Doritos, in anticipation of the “Jurassic World: Fallen Kingdom” release, is staging a social media auction on Twitter for fans to win a giant Dorito hatched from a dinosaur egg. Proceeds from the auction for the novelty chip will be donated to American Red Cross relief efforts in Hawaii. Marketing Dive >>

Neiman Marcus is hiring a Director of Social Media with a strong understanding of social media strategies and analytics to execute social media and influencer programs and improve overall branding. (Dallas, TX) Neiman Marcus Jobs >>

Asurion is looking for a Digital Communications Manager to manage all social channels and work with the content development team to execute a cross-platform marketing strategy. (Nashville, TN) Asurion Careers >>

Goldman Sachs has an opening for a Brand and Content Social Media Strategist who will help craft and manage social media campaigns across all digital channels on a global scale. (New York, NY) Careers at Goldman Sachs >>