The Short List: Tiffany & Co., Starbucks, adidas, and more

Hilton CMO Kellyn Kenny shared how their Waldorf Astoria “Live Unforgettable” campaign is connecting with affluent millennials. The campaign features social posts by sponsored influencers, as well as videos posted on WeChat, Instagram, and Weibo of hotel staff fulfilling unusual requests for guests. Ad Exchanger >>

Andrea Davey, Vice President of Global Marketing for Tiffany & Co., shared how the brand is targeting younger audiences by changing their language, featuring popular celebrities, and attracting in-store visits with their Instagram-worthy cafe. CNN Money >>

Starbucks is promoting their new drink line by encouraging customers to post pictures with #AfternoonMade for a chance to be featured on Starbucks’ Instagram story. Forbes >>

McDonald’s released “Frylus” — a French fry-shaped stylus that also acts as a phone stand — to promote their reworked Quarter Pounder by having customers share a selfie with the burger on social media for National Selfie Day. Tech Times >>

In honor of the World Cup, adidas’ most influential brand ambassadors created and shared individualized content on their personal social media channels to grow engagement. Digiday >>

Kraft auctioned off custom-made cheese sculptures of consumers’ dads for a Father’s Day campaign and encouraged audiences to post pictures of their dads on social media using #CheesyIsGreat and #FamilyGreatly. Marketing Dive >>

PepsiCo and Synchrony Financial recently joined the community! Vice President of Communications Joan Cetera will lead Pepsico’s membership, and Vice President of Social Media Nicole Flowers Johnson will chair Synchrony Financial. Members >>

Papa John’s is hiring a Social Media Specialist with a strong understanding of social marketing, social media buying, and social listening to manage the community and improve overall engagement. (Louisville, KY) Careers at Papa John’s >>

Epsilon has an opening for a Senior Director of Social Media who will be responsible for developing all social channels and managing social media strategy. (Chicago, IL) Epsilon Careers >>

Estee Lauder brand Too Faced Cosmetics is hiring a Director of Social Media to help grow their social channels, execute social media planning, and increase brand awareness to improve sales. (Irvine, CA) Too Faced Careers >>