The Short List: Minute Maid, Hilton, Philips, and more

Coca-Cola's Minute Maid launched their #thisisGOOD campaign encouraging parents to celebrate and share authentic, imperfect family moments on social media. MediaPost >>

Nestle SweeTARTS is driving online engagement and in-store sales with a #ShareYourPassionSweepstakes and influencer content on social media. Marketing Dive >>

GoPro is promoting user-generated content through their “Photo of the Day” series that uses hashtags to show which GoPro model the photo was shot on. Adweek >>

Fashion brands like Walmart's ModCloth, Macy's, and Sephora are turning their employees into influencers and asking them to model products on social. Glamour >>

In Q1, Taco Bell was the leading fast-food brand in terms of engagement on Facebook receiving 491,500 likes, while Domino's dominated Instagram with 1.4 million likes. Mobile Marketer >>

Sabrina Callahan, Director of Social Media Planning and Integration at Hilton Worldwide, will be speaking on “How to Craft Killer Tweets and Use Twitter to Surprise and Delight” at The Social Shake-up event in May. The Social Shake-up >>

Philips is looking for a Market Social Media Lead for North America that will continually develop and execute industry-leading, results-focused social media marketing and engagement strategy — ensuring brand consistency and customer-focused quality through the digital consumer decision journey. (Andover, MA) Careers at Philips >>

Unilever's Dollar Shave Club has an opening for a Director of Influencer Marketing who will be responsible for sourcing, vetting, and developing long-term relationships with key influencers. (Marina del Rey, CA) Dollar Shave Club Careers >>

is looking for a new Senior Director of Social who will be responsible for leading management of the social marketing and content strategy as well as social operations for the marketing organization. (Bellevue, WA) T-Mobile Careers >>