The Short List: Intel, Mastercard, United Airlines, and 21 more

Facebook recognized Intel for the most-wowed post during the 2018 Winter Olympics. The video showcased the 1,218 Intel drones featured in the Opening Ceremonies and garnered 16M views, 218K reactions, 306K shares, and over 28K comments.
Facebook >>

Mastercard Vice President of Global Digital Communications Marcy Cohen talks about the launch of their in-house content studio, Storylabs, built to quickly produce content aimed at current and future customers. Since Storylabs launched last month, they've seen a 30 percent increase in LinkedIn followers.
Tearsheet >>

Which strategy is safer when responding to the #BoycottNRA trend? United Airlines, Hertz, and MetLife publicly severed ties with the NRA while brands like Amazon, Apple, and FedEx maintain their relationship. This article uses data to explore if remaining “neutral” toward controversy is a viable option now with social media.
Marketing Dive >>

In 2008, two fans created a Coca-Cola Facebook page — which now has 106 million people following it. Instead of enforcing their trademark rights and taking over the unofficial brand page, Coca-Cola engaged with the original creators of the page and retained them as co-administrators.
World Trademark Review >>

Walmart promoted their new short film series, #TheWalmartBox, before its debut during last Sunday's Oscars by publishing behind-the-scenes and directors' cuts of the series on their Twitter channel.
Twitter >>

Christy Blake, previously the Director of Digital Marketing at Slumberland Furniture, started her new role as Senior Manager of Digital and Social Media at Sleep Number.
LinkedIn >>

Sheryl Davey Kerametlian is now the Director of Social and Multimedia at Canada Post / Postes Canada.
LinkedIn >>

Krista Hesketh has been promoted from Social Media Manager to Senior Social Media Manager at Cineplex Entertainment.
LinkedIn >>

Katy Finneran has been promoted to the Vice President, Executive Office – Social Media Strategy at Goldman Sachs.
LinkedIn >>

Kohl's Department Stores has promoted Andrea Port to the Director of Public Relations and Social Marketing.
LinkedIn >>

AIG is hiring a Social Media Marketing Specialist to ensure all content and communications adhere to compliance and brand guidelines. (San Diego, CA)
Careers at AIG‎ >>