The Short List: Dell, The Vitamin Shoppe, Universal Parks, and more

Thom Lytle, Senior Director of Social Business at Dell, shares how their Social Business team supported the biggest tech merger in history. Blog >>

Katherine Chen, Senior Brand Manager at Absolut, explains how, since December 2017, 90 percent of Absolut's content on Twitter is organic and has generated over 106,000 engagements and 2.6 million impressions. Digiday >>

Coca-Cola has created a Share Chair that vends personalized mini cans of cola when two people sit in it. A camera captures the moment and gives the visitors a photo and video to share on social media. Marketing Dive >>

Lisa Chudnofsky, Head of Content and Customer Engagement at The Vitamin Shoppe, breaks down their strategy behind launching 800 new Instagram accounts — one for each U.S. store. WeRSM >>

Visa CMO Lynne Biggar talks about their World Cup-FOMO campaign and how Visa plans to leverage its social accounts and strategic influencer partners. Adweek >>

Natalie Kempa has recently been promoted to Senior Manager of Social Media Care and Engagement at United Airlines. LinkedIn >>

Paul Her-Sturm is now the Assistant Vice President of Social Strategy at Credit One Bank after having been the Director of Social Intelligence and Customer Care with MGM Resorts. LinkedIn >> is looking for an Enterprise Community Marketing Social Media Manager to increase brand awareness and creatively build an engaged social media community. (Carle Place, NY) 1800Flowers Jobs and Career Opportunities >>

Universal Parks has an opening for a Social Media Content Representative who will manage proactive content activations, reactive content activations, and fan engagement. (Orlando, FL) Universal Orlando Jobs >>