The Short List: AT&T, Clorox, eBay, Jaguar, and more

Beth Shiroishi, VP of Global Corporate Social Responsibility Strategy at AT&T, discusses their “Later Haters” campaign which encourages teens to stand up against cyberbullying. The campaign has received 175 million impressions and generated almost 8,000 more followers on AT&T’s social channels. Digiday >>

Clorox CMO Eric Reynolds shares how they are taking advantage of influencer marketing to reach a younger audience on social media. ClickZ >>

eBay is launching the “Wear It Your Way” social media campaign to target Gen-Z shoppers on their new @eBayFashion social handles. Glossy >>

Jaguar’s “Dull and Boring” global video campaign was honored as the Best Social Campaign at the recent Marketing Automotive Awards from MediaPost. MediaPost >>

Capital One, Unilever, Intel, Northwestern Mutual, and Reese’s saw huge payoff in their social engagement from March Madness, with Capital One taking the top spot at a 2,573% social media lift. Forbes >>

Katie Bayne, SVP of the Global Center at Coca-Cola, Stephen McNeill, Senior Experience Planner of The Kellogg Company, Terence Reilly, CMO of Crocs, and Aaron Kohn, VP of Digital Engagement at Mattel, discuss the development and focus of their social strategies. Vimeo >>

Cerner recently joined the community. Their membership will be led by Earned and Social Media Team Lead Brooke Chonko. Members >>

Tristin Bates was recently promoted to Senior Internet Marketing Specialist at Johns Hopkins Medicine to lead the re-haul of their social media policy, training, and brand. LinkedIn >>

Congratulations to Lauren Ebner for her new role as Digital and Social Strategist at Wells Fargo. LinkedIn >>

Sheryl Davey Kerametlian recently joined Canada Post as Director of Social and Multimedia to develop and execute their corporate social media strategy. LinkedIn >>

Estee Lauder needs a Manager of North America Communications to manage and execute result-focused media and influencer activities for their brands. Estee Lauder Companies Jobs >>

J.Crew Group is hiring a Director of Social and Content Marketing to lead their content marketing strategy and brand storytelling across social media channels. (Long Island City, NY) J.Crew Jobs >>

BP is looking for a Social Media and Digital Specialist to execute social media and digital communications to align with the company's strategic communications goals. BP Jobs >>