The Short List: American Family Insurance, Harley-Davidson, Lands’ End, and more

Josh Feyen, Field Digital and Social Media Administrator at American Family Insurance, shares how he developed a social media training program for their 2,800 insurance agents nationwide. Blog >>

Southwest Airlines and General Electric are positioning their employees to be brand storytellers and showcase their respective company's values. Skyword >>

Michelle St. Jacques, Head of Brand and R&D US for Kraft Heinz, talks about online backlash, crisis plans on social, and tracking their brand's health. Ad Age >>

This summer, Harley-Davidson's #FindYourFreedom internship program will empower interns to serve as brand ambassadors and content creators by posting videos, photos, and blogs to social media and managing the brand's online community. Mobile Marketer >>

Kroger's #ZeroHungerZeroWaste social video campaign highlights the brand's food rescue program that works with 129 food banks across the country. LinkedIn >>

Anna Schryver started a new position as the Senior Manager of Public Relations and Social at Lands' End. LinkedIn >>

Duane Munn began his new role of Head of Global Social at Reebok in March. LinkedIn >>

Wells Fargo is looking for a Social Media Platform and Content Strategy Manager to join one of their social media hub command centers. This senior role will lead a team of social media strategists responsible for designing content and social capabilities approaches for specific communities and target audiences. (Minneapolis, MN) Wells Fargo Careers >>

Stanley Black & Decker is looking for a Director of Digital Communications and Corporate Social Media to oversee social listening, channel strategy, community management, content curation, social analytics, paid social, and the content calendar. (New Britain, CT) Careers at Stanley Black & Decker >>