Stories from the people leading social media at the world’s greatest brands.

American Eagle Outfitters: How the launch of #AerieREAL built and connected the Aerie community — Live from Member Meeting 39

Coverage of this session by Courtney Graham of SocialMedia.org. Connect with her on LinkedIn here. 3:50 — SocialMedia.org’s Kayal Rajendran introduces American Eagle Outfitters’ Social Media Associate Manager, Stephanie Campbell. 3:51 — Stephanie: One of first tasks at Aerie was to engage with customers on Twitter. This begins the first chapter of the story. Chapter 1: “Is… Read More >

Social media disclosure and ethics for big brands — Live from Member Meeting 39

Coverage of this session by Cale Johnson of SocialMedia.org. Connect with him on LinkedIn and follow him on Twitter. 3:10 — SocialMedia.org’s Erin McDaniel introduces SocialMedia.org’s CEO, Andy Sernovitz. 3:11 — Andy: You’ve got a tough job. The landscape and tools are changing every day. And none of it comes from ethics training. And you’re surrounded… Read More >

Dunkin’ Brands: Dunkin’ and influencers — Live from Member Meeting 39

Coverage of this session by Cale Johnson of SocialMedia.org. Connect with him on LinkedIn and follow him on Twitter. 2:10 — SocialMedia.org’s Erin McDaniel introduces Dunkin’ Brands’ Social Media Manager, Melanie Cohn. 2:11 — Melanie starts by sharing her own influencer story. When she first started at Dunkin’ a year and a half a go, she wanted… Read More >

3M: Centralization across the enterprise — Live from Member Meeting 39

Coverage of this session by Courtney Graham of SocialMedia.org. Connect with her on LinkedIn here. 2:10 — SocialMedia.org’s Kayal Rajendran introduces 3M’s Global Social Media Strategist, Amber Campeau, and Global Social Media Measurement & Analytics Leader, Suzy Langlois. 2:11 — Suzy: You may know 3M for Post-Its, but you may not know that we are a global science… Read More >

Rackspace Hosting: How to address the “what if’s” when starting a social enablement program — Live from Member Meeting 39

Coverage of this session by Cale Johnson of SocialMedia.org. Connect with him on LinkedIn and follow him on Twitter. 1:30 — SocialMedia.org’s Erin McDaniel introduces Rackspace Hosting’s Social Enablement Strategist, Elizabeth Jurewicz. 1:31 — Elizabeth: Our enablement program began in 2014 as a 30-minute training presentation I would give to employees and leaders. So, there I am,… Read More >

Monsanto: Getting social to the crisis communication table — Live from Member Meeting 39

Coverage of this session by Courtney Graham of SocialMedia.org. Connect with her on LinkedIn here. 1:30 — SocialMedia.org’s Kayal Rajendran introduces Monsanto’s Social Media Manager, Heather McClurg, and Digital Content Strategy Lead, Nick Weber. 1:31 — Nick: Monsanto has its share of crisis. Social is usually the first team that sees a crisis happening online. 1:32 — Nick: Online process… Read More >

Good morning from Member Meeting 39 in Chicago!

It’s a nice, spring day in Chicago, and we’re excited to kick off our 39th Member Meeting for social media leaders at big brands! Here’s some helpful information for those attending the next two days: Today, we’ll be meeting at Soldier Field (1410 Museum Campus Drive, Chicago, IL 60605) to kick off the event with… Read More >

Good morning from Member Meeting 36 in D.C.!

It’s a great day in Washington, D.C., and we’re excited to kick off our 36th Member Meeting for social media leaders at big brands! Here’s some helpful information for those attending the next two days: Both days, we’ll be meeting at the Newseum, 555 Pennsylvania Avenue N.W., Washington, D.C. 20001 Please enter through “The Freedom… Read More >

TD Ameritrade: Evolution of social @TDAmeritrade — Live from Member Meeting 35

Coverage of this session by Kristen Platt of SocialMedia.org. Connect with her on LinkedIn here. 4:30 — SocialMedia.org’s Kurt Vanderah introduces TD Ameritrade’s Director of Social Media and Online Communities, Sunayna Tuteja. 4:31 — Sunayna: I want to talk about the evolution of social at TD Ameritrade. It’s this ongoing journey of test and learn here. How… Read More >