Stories from the people leading social media at the world’s greatest brands.

Join us in Los Angeles, February 26-27, for Member Meeting 48

We’re excited to announce our next Member Meeting in Los Angeles, February 26-27th. We’ll have 10 Show & Tell talks, 12 member-led discussions, and 16 peer-to-peer unconference discussions. Members will make great connections and get answers to the tough questions they can’t get anywhere else — all in just a day and a half.… Read More >

The Shortlist: BP, Honda, Cargill, and more

Michelle Smyth, Director of Retail Social Media at Royal Bank of Canada, shared how she built their Instagram channels from the ground up. Blog >> BP Social Media Specialist Jennifer Haubein and Phillips 66 Corporate Brand Manager Tami Walker joined a recent round table discussion with other Houston-area leaders where they shared insights on… Read More >

The Shortlist: Phillips 66, Carl’s Jr., Revlon, and more

Phillips 66’s Kathleen O’Brien and Sarah Bolding shared how their team developed Conoco’s unique social media campaigns to target millenials. Blog >> Nancy Nolan, Associate Director of Marketing Communications for Merck, explains how marketers at pharmaceutical brands can take advantage of Facebook as a platform. Econsultancy >> Mini Brand Communications Department Head Patrick McKenna… Read More >

How Sarah Bolding, Kathleen O’Brien, and the Phillips 66 team developed their Conoco brand’s unique social media campaign targeting millennials

Phillips 66 Senior Director of Brand Advertising Sarah Bolding and Associate Director of Social Media Kathleen O’Brien recently collaborated on a massive undertaking: A complete overhaul of the Conoco brand’s social media presence. In 2015, the Phillips 66 team conducted a consumer segmentation survey for Conoco which yielded some interesting results. A refresh of the… Read More >

The Shortlist: Starbucks, Sephora, Hallmark, and more

Dianne Kibbey, Global Head of Community and Social Media for Avnet's element14 brand, shared how she built out a social media strategy to connect and engage with their hard-to-reach, engineering audience on Facebook. Blog >> Voya Financial Social Media Manager Caitlin Scanlon hosted a Unofficial Unconference at their office in Hartford with social… Read More >

A look at Hartford’s Unofficial Unconference, hosted by Voya Financial

This week, we held the final Unofficial Unconference in our inaugural fall series — which saw social media leaders having private, peer-to-peer discussions in relaxed, 3-4 hour sessions hosted in members’ offices across the country. Voya Financial’s Social Media Manager, Caitlin Scanlon, hosted our sixth meeting (rounding out our first five in Dallas, Houston, Kansas… Read More >

The Shortlist: FedEx, Hallmark, T-Mobile, and more

Caitlin Adams, Senior Social Media Strategist at FedEx, explained how her team engages with their executive leadership on LinkedIn to build brand messaging. Blog >> Hallmark Gold Crown Marketing Director Ann Herrick talked about how their #CareEnough initiative tells caring stories that connect with their audience year-round. Skyword >> Brand Marketing Director at Adidas… Read More >