Stories from the people leading social media at the world’s greatest brands.

The Shortlist: United Technologies Corporation, Hilton, IKEA, and more

Social Media Specialist Siobhan Murray shared how she and her team at United Technologies Corporation launched their Shorty Award-winning Aviation Day Campaign on Instagram to spotlight employees and drive engagement. SocialMedia.org Blog >> Self Esteem Brands Senior Manager of Digital Strategy Christian Betancourt hosted 17 brands at last week’s Unofficial Unconference meeting for Twin Cities-are… Read More >

Siobhan Murray shares how she and her team at United Technologies Corporation launched their award-winning Aviation Day campaign

Social Media Specialist Siobhan Murray and her team at United Technologies Corporation recently won the Shorty Awards’ “Shoe-String Media Buying Strategy” award for their employee-spotlight Aviation Day campaign last summer. “Aviation Day is one of those holidays where we can capitalize on the theme of the day with a hashtag and share content that’s related… Read More >

The Shortlist: Lenovo, Coca-Cola, Starbucks, and more

Lenovo Global Social Creative Lead Gavin O'Hara shared how he and his team found success incorporating authentic, unscripted unboxing videos into their social media program. SocialMedia.org Blog >> Sarah Greenberg Sachs, Director of Coca-Cola Freestyle Marketing, discussed the details of their new #MakeYourMixContest where consumers can win $10,000 by submitting their most creative drink recipes…. Read More >

The Shortlist: Con Edison, Kraft Heinz, Takeda, and more

Con Edison and Nu Skin Enterprises recently joined the SocialMedia.org community. Their memberships will be led by Corporate Affairs Social Media Manager Ana Reynal and Director of Corporate Digital Communications Matt Serrao, respectively. SocialMedia.org Members >> Jennifer Hill and Alec Imaizumi, social media and brand managers for Kraft Heinz brand Corn Nuts, shared how they… Read More >

The Shortlist: Pepsi, The LEGO Group, EA, and more

TE Connectivity Social Media Manager Brynn Zech discussed the BtoB brand's partnership with 20th Century Fox and the creation of their "The Science Behind Science Fiction" video campaign. SocialMedia.org Blog >> Hearsay Systems recognized American Family Insurance Field Social Media Administrator Josh Feyen, Social Media Specialist Jeff Frye, and Digital Experience Content Strategist Ashley Mortimer… Read More >

Brynn Zech discusses TE Connectivity’s partnership with 20th Century Fox and the creation of their “The Science Behind Science Fiction” campaign

TE Connectivity recently teamed up with 20th Century Fox for a digital campaign called “The Science Behind Science Fiction,” which included exclusive video content exploring the technology portrayed in the sci-fi movie, Alita: Battle Angel. Social Media Manager Brynn Zech led the campaign’s distribution across their social channels in alignment with the movie’s release in… Read More >

The Shortlist: Rust-Oleum, Nike, Samsung, and more

Rust-Oleum Senior Director of Integrated Communications Lisa Bialecki shared how she and her team got buy-in to transform their overall media strategy to focus more on social. SocialMedia.org Blog >> T-Mobile, BlueCross BlueShield of Tennessee, The Ritz Carlton, Smirnoff Vodka, Brinker International, United States Postal Service, and more won social media awards at this year's… Read More >