Stories from the people leading social media at the world’s greatest brands.

Communicating during COVID-19: How Georgia-Pacific quickly developed a response strategy when bath tissue started flying off the shelves

On Monday, March 9, Georgia-Pacific Senior Communications Manager Rebecca Glassman saw a handful of messages and mentions come through around their Quilted Northern and Angel Soft bath tissue brands from consumers who were having difficulty finding the brands at stores. The next morning, March 10, there were about a hundred messages. Then, it started to… Read More >

The Shortlist: Mondelez International, Chevron, Activision, and more

Johnsonville Sausage Senior PR and Social Media Manager Stephanie Dlugopolski shared an inside look into their social media strategy and how the brand has been able to utilize social listening. Convince & Convert >> Mondelez International brands Chips Ahoy and Sour Patch Kids are partnering to host a virtual prom across their social media channels… Read More >

The Shortlist: Novartis, UnitedHealth Group, Wayfair, and more

Novartis Associate Director of Social Media Solutions Beverley Forrester shared how she and her team tackled and overhauled their social listening program to make a big impact across the company. Blog >>  Claudine Patel, Vice President of Marketing at Mucinex, discussed their #BoringHero Instagram campaign, which features a series of social superhero illustrations and… Read More >

The Shortlist: Kroger, Mastercard, Bayer, and more

The Kroger Company recently joined the community! Their membership will be led by Social Strategy Lead Curtis Midkiff. Members >>  Aflac Vice President of Brand Marketing Valencia Mitchell discussed how they’re executing their new “Not Alone” campaign across digital and social media to help consumers better understand their products and services, and how… Read More >

The Shortlist: University of Phoenix, Dell, Assurant, and more

University of Phoenix Director of Social Media Marketing Amy Ortega shared how her team is effectively and empathetically engaging with their audience during the COVID-19 crisis. Blog >> Thom Lytle, Senior Director of Social Business at Dell, discussed his adventures in social media and the learning curve to choosing social media as a career…. Read More >

Supporting your audience during a crisis: Amy Ortega at University of Phoenix shares how her team is connecting and engaging with their audience during the COVID-19 pandemic

Several weeks ago, Director of Social Media Marketing Amy Ortega and her team started noticing the volume of their listening mentions increase on Twitter — by 7,500 percent in a single week — as universities across the country were going online. “It really started to blow up when someone tweeted a meme about University of… Read More >

The Shortlist: The J.M. Smucker Company, Georgia-Pacific, Nike, and more

The J.M. Smucker Company Digital Center of Excellence and Digital Strategy Lead Lauren Ganim and and Senior Manager of Public Relations and Influencer Marketing Gina Page discussed how they created a pop culture moment with their GIF/Jif campaign, which garnered over two-billion impressions. Blog >> Anheuser-Busch brand Natural Light announced they’ll be hosting a… Read More >

The Shortlist: Lyft, Honda, Bayer, and more

Bette Ann Schlossberg, Director of Influencer Marketing at Lyft, shared how she develops meaningful campaigns and partnerships with their influencer network to create social change with a positive impact. Social Media Today >> Infiniti Senior Manager of Interactive Marketing and Social Media Nick Sparacino discussed how they partnered with Critical Mass to create a lighthearted… Read More >