Stories from the people leading social media at the world’s greatest brands.

The Shortlist: Wells Fargo, Diageo, Fannie Mae, and more

Dan Phelps, Head of Social Media Marketing at Wells Fargo, gave a walk-through of their social media team structure and social strategies across the company. Blog >> Social media leaders from Blue Cross Blue Shield of IL, TX, OK, NM, MT, Boeing, CDW, Exelon Corporation, Express Scripts, Fiskars, Johnson Controls, MilliporeSigma, Mondelez International, and… Read More >

A walk-through of Wells Fargo’s social media team structure with Dan Phelps

Social media as a practice is widely distributed across Wells Fargo — with more than 100 employees contributing to experiences for both marketing and customer care. Dan Phelps, Head of Social Media Marketing, has the challenging task of building and managing the company’s social strategies across this group, which houses 33 Team Members and extends… Read More >

The Shortlist: American Family Insurance, Reebok, Hyatt, and more

Tom Buchheim, Executive Social Media Advisor at American Family Insurance, shared how he’s worked to support their CEO on social media over the years, and how that work has made an impact across the company. Blog >> Reebok Global Head of Digital Matt Blonder discussed details of their new membership program and how it… Read More >

The Shortlist: Discovery, McDonald’s, Kohler, and more

Discovery Inc. Corporate Communications Manager Cici Ghattas shared how she took advantage of their diverse portfolio of brands to overhaul their corporate social channels. Blog >> Elly Deutch Moody, Digital Communications Manager at McDonald’s Corporation, gave insights on how they are using their social channels to communicate with their audience on a global level…. Read More >


Cici Ghattas from Discovery Inc. on how she took advantage of their diverse portfolio of brands to overhaul their corporate social channels

When Corporate Communications Manager Cici Ghattas came to Discovery Inc., there wasn’t a lot of interest in social media beyond business-related news from a corporate perspective — because most of their audience opted to follow individual network brands like their flagship brand Discovery Channel, TLC, and Animal Planet instead. But in 2017, Cici saw an… Read More >

The Shortlist: Voya Financial, UPS, Xerox, and more

We recently welcomed Equinix, Wyndham Destinations, Marvin Windows and Doors, Xerox, Koch Industries, and Amer Sports into the community. Their memberships will be led by Director of Social Media and Global Communications Michael Pranikoff, Senior Social Media Manager Jamie Segall, Senior Manager of Corporate Communications Emily Finley, Head of Global Social Marketing Falynne Finagan, Director… Read More >

The Shortlist: Hitachi Vantara, Acura, Ubisoft, and more

Hitachi Vantara Director of Global Social Media Chris Kim shared how he and his team built out their #DoubleBottomLine brand messaging to connect with their audience and differentiate themselves as a BtoB brand. Blog >> Stephanie Mueller, Social Media Manager at American Family Insurance, discussed how they saw a 12.8-point lift in favorability and… Read More >