Last week we wrapped up our milestone 50th SocialMedia.org Member Meeting in Chicago.
167 social media leaders from 110 brands got together to talk about the things that are most important to their work right now.
We heard 10 Show & Tell presentations from fellow SocialMedia.org members, all senior social media leaders at big brands.
They shared stories about projects they’ve led, challenges they’ve faced, what went well, what didn’t work, and what they hope to do next. We heard from:
- Kristen O’Neill from TransUnion on how she got two employee advocacy programs off the ground.
- Jim Durkin and Chris Kernstock at Red Lobster on their “slam dunk” influencer marketing campaign, how they executed it, and how their team delivered on metrics to make the campaign a success.
- AbbVie’s Molly James-Lundak on how they’re managing the ongoing quest to deliver a consistent brand when it comes from 50 different places.
- Tyler Litchenberger with Toyota on how they developed and socialized their corporate podcast.
- Derek Schoen from MGM Resorts on how they’re using their new signal-based social media campaigns to drive tangible direct response results.
- Siobhan Murray and Jackie Iacovazzi from United Technologies Corporation on how their government relations team developed their own separate Twitter feed and how it’s been successful for them.
- Lindsay Scott and Lisa Bialecki Young at Rust-Oleum on how they aggregated, promoted, and saved money with user-generated ads.
- Carla Meyer with Logitech on how they leveraged Instagram Stories to drive community growth and increase web traffic and engagement.
- Georgia-Pacific’s Meg Fligg on their decision to move away from a CoE model.
- Kate Porter from Fidelity Investments on social listening and crisis mitigation.
We also held 16 Member-Led Discussions where SocialMedia.org members explored tough questions, shared experiences, and got help with specific challenges they’re facing.
Discussions were with:
- American Family Insurance’s Tom Buchheim on what’s keeping your executives from using social media.
- Kristin Ewing from Express Employment Professionals on leveraging Facebook Groups for your brand.
- Tristin Bates at Pearson Education on evaluating your content marketing strategy.
- Cameron Robbins with Zurich in North America on social media for in-person events.
- Kohler’s Sanjay Teckchandani on planning for organic in a paid world.
- Jessica Ford Liang from Nissan North America on how to get the most out of Sprinklr.
- DJ Hamm at Securian Financial on leveraging change management for social innovation.
- Delaware North’s Becky McKeown on deep social listening.
- Kirsten Hamstra from Lenovo on restructuring your social team for the future.
- Hilton’s Kristyl Hawkins on cleaning up your brand’s social presence.
- Adam Johnson at Cargill on telling the story of a complex BtoB company on social media.
- Susan Chang with Dropbox on getting alignment and working with teams outside your own.
- Publix Super Markets’ Gwin Londrigan on successfully utilizing social media for customer care and engagement.
- Julie Hesson with T. Rowe Price on keeping employees active in your sales enablement program.
- Dan Phelps at Wells Fargo on the state of influencers and where we’re headed in 2020.
Here are the brands who were there: Ace Hardware, Allergan, American Electric Power, American Family Insurance, Amica Mutual Insurance, Andersen Corporation, Audi of America, Auto-Owners Insurance Group, Big Lots, Bimbo Bakeries, Brother International Corporation, Cambia Health Solutions, Capital One, Choice Hotels International, Chubb, Ciena, Citrix, Comcast, Conagra Brands, David Weekley Homes, Delaware North, Discovery Inc., Dominion Energy, Emory University, Enterprise Holdings, Exact Sciences, Exelon Corporation, ExxonMobil, Farmers Insurance, Fidelity Investments, Freddie Mac, Genworth, Henry Schein, Hologic, Intel, Intuitive Surgical, John Deere, Johns Hopkins Medicine, Johnsonville Sausage, JPMorgan Chase, KeyBank, Kia Motors America, Kiewit, Kohler, Lenovo, Marriott International, Marvin Windows and Doors, MassMutual, MetLife, NCR Corporation, Nissan North America, Novartis, NRG Energy, Nu Skin Enterprises, Papa John’s International, Paychex, Paycom, Pearson Education, PerkinElmer, Pfizer, Phillips 66, Prudential Financial, Rust-Oleum, Safelite AutoGlass, Sallie Mae, Scholastic, Securian Financial, Sheetz, Siemens Healthineers, Signet Jewelers, Solvay Group, Synchrony, T. Rowe Price, TD Bank Group, TE Connectivity, Thrivent Financial, The TJX Companies, Toll Brothers, Toyota, Travelers, UBS, UL LLC, United States Postal Service, United Technologies Corporation, UnitedHealth Group, Vanderbilt University Medical Center, Vanguard, Veolia, Wawa, Webster Bank, Wells Fargo, and Xerox.