Last week we wrapped up our 48th SocialMedia.org Member Meeting in Los Angeles.
113 Social media leaders from 78 brands got together to talk about the things that are most important to their work right now.
We heard 10 Show & Tell presentations from fellow SocialMedia.org members, all senior social media leaders at big brands.
They shared stories about projects they had led, challenges they had faced, what went well, what didn’t work, and what they hope to do next. We heard from:
- Susan Chang at Dropbox on how to use Instagram’s latest features for an onsite brand activation.
- Jenny Wilburn from INVISTA on transforming your influencer program.
- Caitlin Scanlon at Voya Financial on building an executive social media program that extends beyond the C-suite.
- Aetna’s Daryl Drabinsky on how social fits within the digital organization, and how she’s built social media practices within the communications team.
- Lauren Cochran on how H&R Block designed their employee advocacy program pilot with long term and true social ROI in mind.
- Ingrid Kibler at Trend Micro on how she worked internally to humanize their brand externally.
- Nate Koch on how Kohl’s Department Stores used social listening, proactive community management, and paid media to shift their Twitter strategy.
- Emerson Cunningham from American Electric Power on how they built out a world class social care team.
- Leah Schultz with Papa John’s on how to prepare, activate, and debrief when the unexpected happens
- And a talk on redesigning global social media and digital governance and ensuring successful adoption.
We also held 12 Member-Led Discussions where SocialMedia.org members explored tough questions, shared experiences, and got help with specific challenges they’re facing.
Discussions were with:
- Ali Kendall at KB Home on the changing landscape of the influencer market.
- Stephanie Dlugopolski with Johnsonville Sausage on live broadcasts in social.
- Chris Kim from Hitachi Vantara on how to creatively address competitor attacks using social media.
- UnitedHealth Group’s Jess Horwitz on how to adapt to a reorg.
- Angelique LaRue from Cracker Barrel Old Country Store on navigating the management of multiple Facebook Pages.
- Marshall Wright at Funimation on moving your social content strategy beyond News Feed posts.
- Intel’s George Olexa on Facebook brand safety.
- Abby Scott with Hologic on listening tools.
- Nancy Tovar Huxen at Comerica Bank on making nice with your legal team.
- Discount Tire’s Beth Silhasek on reaching new audiences.
- Eric Wright from Nissan North America on social customer care automation.
- Olu Johnson with Charles Schwab on new and emerging social platforms.
You won’t want to miss the next opportunity to have face-to-face conversations with people like you at brands like yours.
Here are the brands who were there: Aetna, American Electric Power, American Honda Motor Co., Amgen, ARRIS, Auto-Owners Insurance, Avery Products Corporation, Bank of the West, Blizzard Entertainment, Brother International Corporation, Cambia Health Solutions, Capital One, Charles Schwab, Chevron Corporation, Comerica Bank, Costco Wholesale, Cracker Barrel Old Country Store, CUNA Mutual Group, David Weekley Homes, Discount Tire, Discover Financial Services, Dropbox, Emory University, Erie Insurance, Exact Sciences, Exelon Corporation, Farmers Insurance, First Republic Bank, Funimation, GE Appliances, H&R Block, Hallmark, Hawaiian Electric Industries, Henry Schein, HERE Technologies, The Hershey Company, Hess, Hilti, Hilton, Hitachi Vantara, Hologic, Huntington National Bank, Illumina, Intel, INVISTA, Johnsonville Sausage, Kaiser Permanente, KB Home, KeyBank, Kia Motors America, Kimberly-Clark, Kingston Technology, Kohl's Department Stores, Kohler, NetScout Systems, Nissan North America, Novartis, Panasonic, Papa John's, Paycom, Phillips 66, Pure Storage, Raley's, RB, Royal Bank of Canada, Santander Bank, State Farm, T-Mobile, TE Connectivity, Thomson Reuters, Thrivent Financial, Trend Micro, Union Bank, United Technologies Corporation, UnitedHealth Group, Vanguard, Voya Financial, and Wells Fargo.
Stay tuned for information about our next meeting!