Hexagon recently joined the SocialMedia.org community! Their membership will be led by Social Media Manager Mara Butts. SocialMedia.org Members >> Penguin Random House Director of Social Media Strategy Rachel Krupitsky shared how they put together their first Halloween-related social media sweepstakes full of DIY content. SocialMedia.org Blog >> Chipotle Mexican Grill launched an Instagram campaign… Read More >
Stories from the people leading social media at the world’s greatest brands.
Highlights from the SocialMedia.org Leadership Retreat in Washington, D.C.
Last week we wrapped up our 2019 Leadership Retreat in Washington, D.C. It was our fourth-ever retreat exclusively for Board Chairs who are leading their social media programs. 49 social media leaders got together with us in Washington, D.C. to talk about the things that are most important to their work right now and programs… Read More >
Rachel Krupitsky shares how Penguin Random House put together their first Halloween-related social media sweepstakes
Earlier this year, Penguin Random House Director of Social Media Strategy Rachel Krupitsky and her team were brainstorming how to engage their community in a way that not only spotlighted Penguin Random House books, but also reading culture in general. They decided a perfect way to do that would be through a Halloween costume-related sweepstakes… Read More >
The Shortlist: Honda, Dell, Sephora, and more
American Honda Motor Co. Head of Social Media Jessica Fini shared how she and her team executed their multi-channel "Safety for Everyone" video series that spotlighted real Honda users. SocialMedia.org Blog >> Shelby Khan, Social Media Corporate Communications Manager at Cloudera, discussed why employee advocacy became necessary after the social algorithms changed. EveryoneSocial >> Dell Director… Read More >
Honda’s Jessica Fini shares how she and her team executed their multi-channel “Safety for Everyone” video series that spotlighted real Honda users
According to American Honda’s Head of Social Media, Jessica Fini, Honda has been focusing on “Safety for Everyone” as an initiative for the past 10 years. But, these past few months, Jessica and her team decided to punctuate that theme with a social media campaign. That campaign (which is still in progress) began with a… Read More >
Havilah Tower-Perkins shares her top learnings from building up and leading Dell’s social editorial and social training teams
Over the past two years, Dell Director of Social Business Havilah Tower-Perkins has built out and managed two separate teams within their social business organization — social editorial and social training. At the time, the social editorial team was evolving from essentially being a content aggregator toward finding new ways to tell the brand story… Read More >
The Shortlist: Corning Incorporated, Samsung, PepsiCo, and more
Apollo Education Group recently joined the SocialMedia.org community! Their membership will be led by Social Media Director Amy Ortega. SocialMedia.org Members >> Communications Operations Supervisor Jaclyn Welles and Senior Social Media and Content Marketing Specialist Maddie Gionet at Corning Incorporated shared how they built out and deployed their Women of Corning campaign for Women's History… Read More >
Jaclyn Welles and Maddie Gionet shared how they built out and deployed their Women of Corning campaign for Women’s History Month
In early 2018, Corning Incorporated’s Corporate Communications department teamed up with Human Resources (HR) to begin planning a campaign to reach one of Corning’s target recruiting demographics — women aged 25 to 35. That project became a series called “Women at Corning” that debuted this past March, in conjunction with Women’s History Month, and featured… Read More >
The Shortlist: Johns Hopkins Medicine, Kohl’s, JetBlue, and more
Blue Shield of California and Otis joined the SocialMedia.org community! Their memberships will be led by Social Media Content Manager Larry Sepe and Senior Social Media Manager Allison Langille, respectively. SocialMedia.org Members >> Johns Hopkins Medicine Digital Marketing Specialist Joan Liu gave an inside look into their social media strategy in China. SocialMedia.org Blog >>… Read More >
Joan Liu gave an inside look into Johns Hopkins Medicine’s social media strategy in China
In May 2018, Digital Marketing Specialist Joan Liu joined Johns Hopkins Medicine International to build their social presence in China from scratch. According to Joan, China is crucially different from other markets because none of their existing social channels can access the market — Facebook, Twitter, and Instagram are blocked. “The urgent thing we wanted… Read More >