Stories from the people leading social media at the world’s greatest brands.

The Shortlist: Western Digital, McDonald’s, Gap, and more

Western Digital recently joined the community! Their membership will be led by Senior Manager of Digital Strategy and Social Media Erik Sebellin-Ross. Members >> Burger King launched their new #WhopperDance TikTok challenge, where users have the chance to gain discounts on food by posting dance videos on the platform. Mobile Marketer >> Crocs… Read More >

The Shortlist: Herbalife, MetLife, Visa, and more

Kontoor Brands and Herbalife International of America joined the community! Their memberships will be led by Wrangler Social Media Marketing Manager Shea Carter and Director of Social Media Jonathan Soleymani, respectively. Members >> MetLife Director of Digital Marketing and Social Strategy Colleen Sokolik shared how she and her team developed and launched a… Read More >

The Shortlist: Securian Financial, Chipotle, CVS Health, and more

Securian Financial Group Social Media Lead DJ Hamm and Enterprise Content Lead Katie Langer discussed how they launched a UGC campaign from scratch to engage audiences impacted by COVID-19. Blog >> Walmart Senior Manager of Executive Social Strategy Micah Laney, Kroger Head of Corporate Communications and Media Relations Kristal Howard, Cisco Senior Social Media… Read More >

The Shortlist: Hallmark, PepsiCo, CVS, and more

Hallmark CMO Lindsey Roy discussed how they’re using social listening to evolve their brands and product lines. PR News Online >> Nike used their social media channels to take a stand on social justice and condemn the death of George Floyd — and saw their social media engagements soar in response to their “Just don’t… Read More >

The Shortlist: Astellas Pharma, Procter & Gamble, Airbnb, and more

Astellas Pharma recently joined the community! Their membership will be led by Associate Director of Communications Bob Skwarek. Members >> Wells Fargo Head of Social Media Marketing Dan Phelps discussed the power of embracing a serial entrepreneur mindset as a social media practitioner and shared insights around how he communicates real-time social media… Read More >

The Shortlist: Georgia-Pacific, Wells Fargo, McDonald’s, and more

Georgia-Pacific Senior Communications Managers Rebecca Glassman and Brooke Lujano discussed how their team quickly developed a response strategy when bath tissue started flying off the shelves in early March. Blog >> Jennifer Heyman, Vice President and Head of Social Media Conversation at Wells Fargo, talked about her approach to delivering authentic, positive content to… Read More >

The Shortlist: Mondelez International, Chevron, Activision, and more

Johnsonville Sausage Senior PR and Social Media Manager Stephanie Dlugopolski shared an inside look into their social media strategy and how the brand has been able to utilize social listening. Convince & Convert >> Mondelez International brands Chips Ahoy and Sour Patch Kids are partnering to host a virtual prom across their social media channels… Read More >

The Shortlist: Novartis, UnitedHealth Group, Wayfair, and more

Novartis Associate Director of Social Media Solutions Beverley Forrester shared how she and her team tackled and overhauled their social listening program to make a big impact across the company. Blog >>  Claudine Patel, Vice President of Marketing at Mucinex, discussed their #BoringHero Instagram campaign, which features a series of social superhero illustrations and… Read More >

The Shortlist: Kroger, Mastercard, Bayer, and more

The Kroger Company recently joined the community! Their membership will be led by Social Strategy Lead Curtis Midkiff. Members >>  Aflac Vice President of Brand Marketing Valencia Mitchell discussed how they’re executing their new “Not Alone” campaign across digital and social media to help consumers better understand their products and services, and how… Read More >

The Shortlist: University of Phoenix, Dell, Assurant, and more

University of Phoenix Director of Social Media Marketing Amy Ortega shared how her team is effectively and empathetically engaging with their audience during the COVID-19 crisis. Blog >> Thom Lytle, Senior Director of Social Business at Dell, discussed his adventures in social media and the learning curve to choosing social media as a career…. Read More >