Stories from the people leading social media at the world’s greatest brands.

The Shortlist: Kohler, Cars.com, Nike, and more

Cars.com CMO Brooke Skinner Ricketts discussed how they drive a 40% chat-to-lead conversion rate through their Facebook channels. Mobile Marketer >> Dr. Martens' Chief Product and Marketing Officer, Darren Campbell, shared how they are using social media channels to continue engaging with and growing their customer base. Marketing Week >> Mini, Google, MGM Resorts, and… Read More >

Family Dollar: Fabulous! — Live from the Brands-Only Summit

Coverage of this session by Bridgette Cude of SocialMedia.org. Connect with her by following her on Twitter. 3:50 — SocialMedia.org’s Courtney Graham introduces Family Dollar’s Stephanie Tavares-Rance. 3:51 — Stephanie: We had a challenge with FD, our health and beauty products were declining. We were trying ot think of a fun way to engage with our… Read More >

The Kroger Company: Because, sometimes customers give birth in the supermarket — Live from the Brands-Only Summit

Coverage of this session by Jordan Ynostrosa of SocialMedia.org. Connect with her by following her on Twitter. 3:50 — SocialMedia.org’s Jeff Casale introduces The Kroger Company’s Jorie Mark. 3:51 — “Because, sometimes customers give birth in the supermarket.” How things like this happening can be great content! 3:52 — Jorie: Kroger’s social program started out with just… Read More >