Stories from the people leading social media at the world’s greatest brands.

Southwest Airlines: Crisis Management in a Live Setting: The Southwest Airlines Way — Live from Member Meeting 41

Coverage of this session by Eli Benitez of SocialMedia.org. Connect with him by following him on Twitter. 4:05 — SocialMedia.org’s Stephani Williams introduces Southwest Airlines’ Director of Social Business, Lisa Anderson. 4:07 — Lisa: In late July, we had the worst technology meltdown in history, with no information for our customers. 4:09 — We had to react fast:… Read More >

Logitech: How to manage a global social media program — Live from Member Meeting 41

Coverage of this session by Maria Villaseñor of SocialMedia.org. Connect with her on LinkedIn here. 4:05 — SocialMedia.org’s Charlotte Bumbulis introduces Logitech’s Head of Global Social Media, Reagan Freyer. 4:07 — Reagan: We’re going to talk about the complexities of managing a global brand across social media. What I’ve found interesting coming to Logitech is that we… Read More >

Timberland: Social media case study — Live from Member Meeting 41

Coverage of this session by Eli Benitez of SocialMedia.org. Connect with him by following him on Twitter. 3:20 — SocialMedia.org’s Stephani Williams introduces Timberland’s Senior Manager of Digital and Paid Media, Frank Hwang. 3:22 — Frank: Frank: This is me: I’m with Timberland, and we are our own brand, but a part of VFC. As you can… Read More >

Bristol-Myers Squibb: Making Social Content Meaningful for Patients — Live from Member Meeting 41

Coverage of this session by Eli Benitez of SocialMedia.org. Connect with him by following him on Twitter. 2:15  — SocialMedia.org’s Stephani Williams introduces Bristol-Myers Squibb’s Corporate Digital and Social Media Strategy Lead, Alison Woo, and VP and Head of R&D and Commercial Communications, Danielle Halstrom. 2:17 — Alison: This is something we can all use: Patient-centric patient efforts. You have… Read More >

Red Lobster: Mapping the journey to Crab Fest — Live from Member Meeting 41

Coverage of this session by Maria Villaseñor of SocialMedia.org. Connect with her on LinkedIn here. 2:15 — SocialMedia.org’s Charlotte Bumbulis introduces Red Lobster’s Brand Manager of Digital Marketing, Carl Allen. 2:17 — Carl: I’m going to talk about what we did with the Deadliest Catch and how we leveraged our partnership. Our challenge: How do you get… Read More >

Scholastic: Facebook Live Video — Live from Member Meeting 41

Coverage of this session by Maria Villaseñor of SocialMedia.org. Connect with her on LinkedIn here. 1:30 — SocialMedia.org’s Charlotte Bumbulis introduces Scholastic’s VP of Social Media and Internal Communications, Morgan Baden. 1:31 — Morgan: Scholastic is the world’s largest distributor of books. I want talk about streaming video, because it has changed the way we look at… Read More >

Canon USA: The Real-time photo tips campaign — Live from Member Meeting 39

Coverage of this session by Cale Johnson of SocialMedia.org. Connect with him on LinkedIn and follow him on Twitter. 4:30 — SocialMedia.org’s Erin McDaniel introduces Canon USA’s Senior Manager of Social Media/Email Marketing and Personalization, Betty Giossi. 4:31 — Betty starts by explaining she’s going to cover a campaign they ran in fourth quarter of last year in… Read More >

UPS: Proactive social listening — Live from Member Meeting 39

Coverage of this session by Courtney Graham of SocialMedia.org. Connect with her on LinkedIn here. 4:30 — SocialMedia.org’s Kayal Rajendran introduces UPS’ Social Media Manager, Vincent Washington. 4:31 — Vincent: A quick overview of who we are: We’re a great mix of ling-time UPSers and new UPSers. The mix of the legacy and new innovation give us a… Read More >

The Hershey Company: Developing a social media presence for a 122-year-old company — Live from Member Meeting 39

Coverage of this session by Cale Johnson of SocialMedia.org. Connect with him on LinkedIn and follow him on Twitter. 3:50 — SocialMedia.org’s Erin McDaniel introduces The Hershey Company’s Corporate Reputation & Social Media Manager, Sarah Dull. 3:51 — Sarah says she’s going to walk through how they’re building out a social media presence for a 122-year-old company…. Read More >