Stories from the people leading social media at the world’s greatest brands.

Jeremy Humpries

Farmers Insurance Social Media Manager Jeremy Humphries reveals how his team developed a conversion lift study around content marketing ads

At the beginning of 2019, Farmers Insurance shifted from traditional performance ads (urging consumers to “get a quote now”) to executing a content marketing strategy focused on increasing click-through rates and driving quality engagement on their website. Social Media Manager Jeremy Humphries and his team spearheaded the conversion lift test to drive more quality sessions… Read More >

Kristin Thomas shares an inside look at Vanguard’s new brand campaign and how the company continues to experiment across their social channels

Vanguard has a unique ownership structure. Essentially, Vanguard’s investors are also Vanguard owners. According to Kristin Thomas, Vanguard’s Retail Social Media Manager, that’s very different than other financial services firms. “It was a radical idea 40 years ago, and it’s still a radical idea today,” said Kristin. “When we’re looking at what differentiates us in… Read More >

Jaclyn Welles and Maddie Gionet shared how they built out and deployed their Women of Corning campaign for Women’s History Month

In early 2018, Corning Incorporated’s Corporate Communications department teamed up with Human Resources (HR) to begin planning a campaign to reach one of Corning’s target recruiting demographics — women aged 25 to 35. That project became a series called “Women at Corning” that debuted this past March, in conjunction with Women’s History Month, and featured… Read More >

Kristen O’Neill shares how she launched and grew an employee advocacy program at TransUnion from the ground up

As the Corporate Social Media Manager for TransUnion, one of Kristen O’Neill’s responsibilities is to provide social media training for employees, thought leaders, and executives. But the largest audience she works to train is their sellers — whose training involves optimizing their LinkedIn profiles, networking best practices, and the importance of sharing content with their… Read More >