Our Member Meeting in Chicago is just around the corner, and we're kicking it off with an impressive lineup of social media case studies from the biggest brands. You'll hear from:
- Elizabeth Jurewicz, Rackspace Hosting's Social Enablement Strategist, on how they drove successful employee engagement on LinkedIn.
- Heather McClurg and Nick Weber, Monsanto's Social Media Manager and Digital Content Strategy Lead, on how they developed internal processes with different departments to best handle crises online and in social media.
- Melanie Cohn, Dunkin' Brands' Social Media Manager, on how they use influencers for beautiful and unique content and scalable reach.
- Sarah Dull, The Hershey Company's Corporate Reputation & Social Media Manager, on how their 122-year-old organization with over 80 brands developed a company social media presence.
- Stephanie Campbell, American Eagle Outfitters' Social Media Associate Manager, on how their Aerie brand used their body positive campaign, #AerieREAL, to build community and resonate emotional connections with their fans.
- Amber Campeau and Suzy Langlois, 3M's Global Social Media Strategist and Global Social Media Measurement & Analytics Leader, on how they leveraged data to centralize social media across the enterprise.
- Plus more speakers coming soon!
Here's a list of who's attending so far: 3M, AbbVie, Abercrombie & Fitch, Aetna, American Eagle Outfitters, American Family Insurance, Aon, Asurion, Bank of the West, Barilla, BBVA Compass, Beam Suntory, Boeing, Bosch, BP, Bridgestone, Brother International, Canon USA, Caterpillar, Celgene, Cherwell Software, ComEd, ConAgra Foods, Crate and Barrel, Delaware North, DeVry University, Discover Financial Services, Dunkin' Brands, Dyson, Farmers Insurance, Ferguson Enterprises, First Republic Bank, Fors Marsh Group, Freddie Mac, General Growth Properties, General Mills, Growmark, H&R Block, Hard Rock International, HERE, The Hershey Company, Hilton Worldwide, Humana, Johnson & Johnson, Johnsonville Sausage, Juniper Networks, Kiewit, Kindred Healthcare, Kohler, Lexmark, Magna International, Mariano's, Mayo Clinic, McDonald's, Mondelez International, Monsanto, Motorola, Nissan North America, Northern Trust, Northrop Grumman, Oxford Industries, Philips, Potbelly Sandwich Shop, Premier Farnell, Rackspace Hosting, Red Lobster, Roche, Rust-Oleum, Serta Simmons Bedding, Southwest Airlines, Spectrum Health System, State Farm, Subaru, T. Rowe Price, Tempur Sealy, TransUnion, Tyson Foods, ULTA Beauty, United, UnitedHealth Group, UPS, Valspar, WD, Wells Fargo, Zebra Technologies, and Zurich North America.
Register to join us (and 86+ other big brands) May 3-4 in Chicago: https://socialmedia.org/meetings/mm39/