Stories from the people leading social media at the world’s greatest brands.

The Shortlist: Hitachi Vantara, Acura, Ubisoft, and more

Hitachi Vantara Director of Global Social Media Chris Kim shared how he and his team built out their #DoubleBottomLine brand messaging to connect with their audience and differentiate themselves as a BtoB brand. Blog >> Stephanie Mueller, Social Media Manager at American Family Insurance, discussed how they saw a 12.8-point lift in favorability and… Read More >

The Shortlist: Dropbox, Boston Scientific, Levi Strauss, and more

Susan Chang at Dropbox shared how she executed a successful onsite activation at the Outside Lands music festival using influencers and Instagram Stories. Blog >> Taco Bell Global Brand Officer Marisa Thalberg, T-Mobile Executive Vice President of Marketing and Experience Nicholas Drake, Aetna Chief Marketing Officer Dave Edelman, Kraft Heinz Company Global Brand Officer… Read More >

Highlights from Member Meeting 48 in L.A.

Last week we wrapped up our 48th Member Meeting in Los Angeles. 113 Social media leaders from 78 brands got together to talk about the things that are most important to their work right now. We heard 10 Show & Tell presentations from fellow members, all senior social media leaders at big brands…. Read More >

The Shortlist: Charles Schwab, Cisco, GE Appliances, and more

Amy Heiss, VP of Marketing at Charles Schwab, shared how she and her team put together an employee training module for good social media engagement in a heavily political climate. Blog >> Avon Products Chief Beauty and Brand Officer James Thompson discussed how they’re building an in-house content studio to improve and refocus their… Read More >

The Shortlist: UPS, L’Oreal, Hilton Worldwide, and more

Caroline Aiken-McGee, who leads social media education and governance at UPS, shared how she and her team built out their employee ambassador program to improve engagement across their social media channels. Blog >> P&G brand Secret kicked off their "All Strength, No Sweat" Instagram contest where women can share their empowering stories with a… Read More >


Caroline Aiken-McGee shared how she and her team built UPS’ employee ambassador program from the ground up to improve engagement across their social channels

According to Caroline Aiken-McGee, who manages social media education and governance at UPS, when the social media team was formed in Q1 of 2012, the organization — across the board — was hesitant about employees posting and potentially getting themselves in trouble on social media. Now, due to a robust employee ambassador program and its… Read More >