Stories from the people leading social media at the world’s greatest brands.

The Shortlist: Nike, JetBlue, Guardian Life, and more

Lexus launched their “Lexus Creates” social media series, which urges their audience to participate in the creative process, with an instructional video. Mobile Marketer >> JetBlue Manager of Customer Support Laurie Meacham discussed how they’re utilizing empathetic marketing and social customer service to support consumers across their social media channels during COVID-19. Convince and Convert… Read More >

The Shortlist: Charter Communications, Sephora, Fidelity Investments, and more

Charter Communications recently joined! Their membership will be led by Director of Digital Content and External Communications Jenn Menendez. Members >> Former Papa John’s Director of Social Media and Engagement Leah Schultz shared an inside look into their interactive social media promotions around their new “Papadia” flatbread sandwich. Blog >>  Sephora recently… Read More >

The Shortlist: NVIDIA, Scholastic, General Mills, and more

Lundbeck, NVIDIA, and MathWorks recently joined the community! Their memberships will be led by Social Media Manager Siobhan Jones, Senior Manager of Corporate Media Alysse Esmail, and Social Media Lead Colin Browning, respectively. Members >> Scholastic Marketing Director Kimone Johnson shared how their team developed and launched the “Scholastic Learn at Home” distance… Read More >

How social media leaders are responding to the Facebook ad boycott

This week, 220 social media leaders from 157 brands discussed how they’re planning to respond to civil rights groups calling for corporations to cease paid advertising on Facebook for the month of July. It was a confidential call, exclusively for members. The key takeaways from the call: 14% of brands are planning to pause… Read More >

The Shortlist: Western Digital, McDonald’s, Gap, and more

Western Digital recently joined the community! Their membership will be led by Senior Manager of Digital Strategy and Social Media Erik Sebellin-Ross. Members >> Burger King launched their new #WhopperDance TikTok challenge, where users have the chance to gain discounts on food by posting dance videos on the platform. Mobile Marketer >> Crocs… Read More >

The Shortlist: Herbalife, MetLife, Visa, and more

Kontoor Brands and Herbalife International of America joined the community! Their memberships will be led by Wrangler Social Media Marketing Manager Shea Carter and Director of Social Media Jonathan Soleymani, respectively. Members >> MetLife Director of Digital Marketing and Social Strategy Colleen Sokolik shared how she and her team developed and launched a… Read More >

Content in the time of COVID-19: How Colleen Sokolik and an agile team at MetLife developed and launched a content hub to support their customers

In late March, as COVID-19 was growing across the country and impacting their customers and employees, MetLife US Director of Social Strategy and Digital Marketing Colleen Sokolik and a small cross-functional team jumped into action to provide their customers with timely, relevant content that could help support them. They put together an agile working team… Read More >