Stories from the people leading social media at the world’s greatest brands.

Highlights from Member Meeting 49 in Philadelphia

Last week we wrapped up our 49th Member Meeting in Philadelphia. 133 social media leaders from 92 brands got together to talk about the things that are most important to their work right now. We heard 10 Show & Tell presentations from fellow members, all senior social media leaders at big brands. They… Read More >

The Shortlist: Citrix, United, Estee Lauder, and more

Citrix's Manager of Social Community, Campaigns, and Content, Melissa Case, shared how she and her team use the company's annual Citrix Synergy event to shape their social media strategy and engage with their consumers. Blog >> Northwestern Mutual CMO Aditi Gokhale discussed how the brand's focus on women changed their media mix and how… Read More >

The Shortlist: Bank of the West, Workday, Amgen, and more

Rebecca Mulligan Santos shared how Bank of the West found success with an Instagram contest that engaged with their eco-conscious audience. Blog >> Workday recently joined the community! Their membership will be led by Director of Social Media Elizabeth Houston. Members >> Macy's launched an Instagram-friendly pop-up called "Story" in New York… Read More >

Rebecca Mulligan Santos shares how Bank of the West ran an Instagram contest to engage with their eco-conscious audience

As an organization, Bank of the West is prioritizing energy transition as the most immediate and important impact they can have on the future. According to Social Media Program Manager Rebecca Mulligan Santos, they’re making important decisions around their financing policies as part of their commitment to driving sustainable finance. It’s from that priority and… Read More >

Everything that’s happening at Member Meeting 49 in Philadlephia

We’ve got great conversations lined up for Member Meeting 49 in Philadelphia, and we’re excited to have so many members joining us. Here’s our full roster of Show & Tell talks: Nader Ali-Hassan at Comcast will share how they transformed perceptions of social media marketing through the use of live video. Tamara Scott from Vanguard… Read More >

The Shortlist: Marvin, MGM Resorts, PepsiCo, and more

Emily Finley and Brett Boyum discussed social media's role in merging their two consumer-facing brands, Marvin Windows and Doors and Integrity Windows and Doors, into one overarching master brand, Marvin. Blog >> Nissan North America Senior Manager of Social Media Marketing Anne McGraw, Farmers Insurance Social Media Manager Jeremy Humphries, Comcast Executive Director of… Read More >

The Shortlist: Nissan, DSW, Goldman Sachs, and more

Nissan North America Social Media Customer Experience Manager Mike Disser discussed how they revitalized their Surprise and Delight program to increase engagement with consumers across their channels. Blog >> welcomed new members DSW and Ericsson into the community! Their memberships will be led by Social Media and Content Manager Maria Wollenburg and Head… Read More >