Stories from the people leading social media at the world’s greatest brands.

The Shortlist: Wells Fargo, Coca-Cola, Thomson Reuters, and more

Wells Fargo Vice President of Social Content and Platform Strategy Julie Clement Cochran celebrated attending nine Member Meetings over the past seven years and shared some of her key learnings. Blog >> Tutul Rahman, Brand Director at Coca-Cola brand Fanta, shared why they're choosing to shift their ad dollars away from TV and… Read More >

The Shortlist: Paycom, Liberty Mutual Insurance, Flex, and more

Paycom Senior Online Community Strategist Lanie James celebrated attending 10 Member Meetings and shared what her biggest insights and benefits from the meetings have been. Blog >> Carrier and Liberty Mutual Insurance recently joined the community. Their memberships will be led by Social Media Manager James Gagnon and Director of Digital Acquisition… Read More >

The Shortlist: T. Rowe Price, Johnson Controls, Coca-Cola, and more

T. Rowe Price Vice President of Corporate Marketing and Communications Meara Ranadive celebrated attending 11 Member Meetings and shared what she's learned from them as a social media leader. Blog >> Wendy's, Chick-fil-A, and Restaurant Brands International brand Popeyes were spotlighted for their Twitter strategies during #ChickenSandwichWars. Nation's Restaurant News >> Senior Brand… Read More >

The Shortlist: Delaware North, Kroger, Wells Fargo, and more

Delaware North Senior Manager of Brand and Social Strategy Kerry Hassen celebrated attending 17 Member Meetings and shared some of the top insights she took away from her experiences. Blog >> Kroger is running a shoppable campaign on TikTok for back-to-school season that allows users to purchase products in the app. They are… Read More >

The Shortlist: MassMutual, General Motors, Big Lots, and more

MassMutual Social Media Paid Strategy Manager Josh Lake, Social Media Manager Kate Senie, and Head of Social Alex Silberman gave an inside look at their partnership with The Players' Tribune and how they're leveraging athletes' stories on social media. Blog >> General Motors Global Head of Customer Engagement Rebecca Harris, USAA Director of Social… Read More >

MassMutual’s Josh Lake, Kate Senie, and Alex Silberman discuss their partnership with The Players’ Tribune and how they’re leveraging athletes’ stories on social

Late last year, MassMutual began a six month-long partnership with The Players’ Tribune to create videos around professional athletes and their mentors for a series called “Mentors and Mutuality.” The first video launched in December and, in the months since, Social Media Paid Strategy Manager Josh Lake, Social Media Manager Kate Senie, and the new… Read More >