Stories from the people leading social media at the world’s greatest brands.

The Shortlist: Lyft, Honda, Bayer, and more

Bette Ann Schlossberg, Director of Influencer Marketing at Lyft, shared how she develops meaningful campaigns and partnerships with their influencer network to create social change with a positive impact. Social Media Today >> Infiniti Senior Manager of Interactive Marketing and Social Media Nick Sparacino discussed how they partnered with Critical Mass to create a lighthearted… Read More >

The Shortlist: Audi, Fossil, Anheuser-Busch, and more

Audi recently joined the community, with Head of Social Media Lucy Kemmitz leading their membership. Members >> Kimberly-Clark brand Cottonelle launched their #ShareASquare social media campaign, which advises against hoarding their products during the COVID-19 pandemic and pledges $1 to United Way Worldwide for every use of the hashtag. Mobile Marketer >>  McDonald’s,… Read More >

The Shortlist: Lay’s, Synchrony, Columbia Sportswear, and more

The Hartford recently joined the community! Their membership will be led by Social Media Marketing Director Patrick Parker. Members >> Popeyes rolled out their “Fried Chicken ‘n Chill” social media campaign, which will share the brand’s Netflix account information with 1,000 participating Twitter followers. Marketing Dive >> Lay’s partnered with Snapchat to incorporate… Read More >

The Shortlist: BJ’s Wholesale Club, Viacom, AT&T, and more

Senior Director of Corporate & Brand Communication Kristy Houston shared how BJ's Wholesale Club successfully incorporated paid media into their influencer efforts and grew engagement on their channels. Blog >> Viacom launched their #AloneTogether campaign across their social media platforms to promote social distancing and staying connected with each other in other ways. Ad… Read More >

Doing more with your influencer program: How Kristy Houston and her team successfully incorporated paid media into their influencer efforts

When BJ’s Wholesale Club Senior Director of Corporate & Brand Communication Kristy Houston assumed her role four years ago, she and her team saw influencers as an opportunity to share their brand message. Early on in that process, they launched influencer initiatives geared towards expanding awareness and engagement with their target audiences and on their… Read More >

The Shortlist: United Airlines, Taco Bell, JPMorgan Chase, and more

United Airlines Social Media Governance, Education, and Employee Advocacy Manager Jamie Rutter shared how they built out an internal influencer program that puts employee voices to the forefront. Blog >> The J.M. Smucker Company Brand Manager for Sahale Snacks Avery Jukes, Dell Senior Director of Social Business Thom Lytle, Weber Shandwick Senior Vice President… Read More >

Employee influencers: United Airlines’ Jamie Rutter shares how they’re building out a program that puts employee voices in the forefront

When Social Media Governance, Education, and Employee Advocacy Manager Jamie Rutter joined United two and a half years ago, her role was focused on employees’ social media, from storytelling to advocacy. “The first thing I did was plug away at our advocacy program, which included traditional employee social sharing,” she said. Then, she started hearing… Read More >

The Shortlist: VMWare, Dropbox, Delta Air Lines, and more

Mohegan Gaming & Entertainment, VMWare, and Valvoline recently joined! Their memberships will be led by Director of Social Media Marketing Nick Gilham, Social Media Channel Manager Josh Milenthal, and Brand Manager Brooke Trusty, respectively. Members >> Dropbox Head of Social Media Susan Chang shared how she and her team planned and executed a… Read More >


Susan Chang discusses how she and her team planned and executed a social media activation at Dropbox’s first-ever Work in Progress user conference

Susan Chang, Head of Social Media at Dropbox, recently carried out an extensive social media activation at their Work in Progress conference in San Francisco. “This was the first conference we’ve done where anyone in the public could buy a ticket and attend,” Susan said. “Previous events have been invite-only.” The conference aimed to introduce… Read More >

Highlights from our 52nd Board Meeting in San Francisco

Last week we wrapped up our 52nd Board Meeting in San Francisco. 103 social media leaders from 74 brands got together to talk about the things that are most important to their work right now. We heard 10 Show & Tell presentations from fellow members, all senior social media leaders at big brands…. Read More >