Stories from the people leading social media at the world’s greatest brands.

The Shortlist: Corning Incorporated, Samsung, PepsiCo, and more

Apollo Education Group recently joined the SocialMedia.org community! Their membership will be led by Social Media Director Amy Ortega. SocialMedia.org Members >> Communications Operations Supervisor Jaclyn Welles and Senior Social Media and Content Marketing Specialist Maddie Gionet at Corning Incorporated shared how they built out and deployed their Women of Corning campaign for Women's History… Read More >

Jaclyn Welles and Maddie Gionet shared how they built out and deployed their Women of Corning campaign for Women’s History Month

In early 2018, Corning Incorporated’s Corporate Communications department teamed up with Human Resources (HR) to begin planning a campaign to reach one of Corning’s target recruiting demographics — women aged 25 to 35. That project became a series called “Women at Corning” that debuted this past March, in conjunction with Women’s History Month, and featured… Read More >

The Shortlist: Johns Hopkins Medicine, Kohl’s, JetBlue, and more

Blue Shield of California and Otis joined the SocialMedia.org community! Their memberships will be led by Social Media Content Manager Larry Sepe and Senior Social Media Manager Allison Langille, respectively. SocialMedia.org Members >> Johns Hopkins Medicine Digital Marketing Specialist Joan Liu gave an inside look into their social media strategy in China. SocialMedia.org Blog >>… Read More >

The Shortlist: TransUnion, United Airlines, Capital One, and more

TransUnion Corporate Social Media Manager Kristen O'Neill shared how she launched and grew their employee advocacy program from the ground up. SocialMedia.org Blog >> Crocs CMO Terence Reilly gave an inside look into how their Global Social Media Manager, Rudy Bachraty, and Global Social Media Specialist, Toria Roth, led the brand's launch on TikTok —… Read More >

Kristen O’Neill shares how she launched and grew an employee advocacy program at TransUnion from the ground up

As the Corporate Social Media Manager for TransUnion, one of Kristen O’Neill’s responsibilities is to provide social media training for employees, thought leaders, and executives. But the largest audience she works to train is their sellers — whose training involves optimizing their LinkedIn profiles, networking best practices, and the importance of sharing content with their… Read More >

The Shortlist: CommScope, Sherwin-Williams, Keurig Dr Pepper, and more

Northern Trust and Sherwin-Williams recently joined the SocialMedia.org community! Their memberships will be led by Marketing Communications Channel Manager Elisheva Barrow and Social Media Manager Taylor Horen, respectively. SocialMedia.org Members >> CommScope Digital Marketing Manager Jonathan Long shared how he worked with executives to establish and grow their social media presence. SocialMedia.org Blog >> Loren… Read More >

The Shortlist: The Home Depot, Vanguard, Disney, and more

The Home Depot rejoined the SocialMedia.org community this week! Their membership will be led by Social Community Manager Mike Cushing. SocialMedia.org Members >> Vanguard Social Media Channel Manager Tamara Scott shared how she and her team found success engaging with their "Friends of Vanguard" superfan Facebook Group. SocialMedia.org Blog >> MillerCoors brand Miller Lite is running… Read More >

Vanguard’s Tamara Scott shares how she and her team found success engaging with their Friends of Vanguard superfan Facebook Group

Earlier this year, Vanguard Social Media Channel Manager Tamara Scott and her team noticed that every time they searched for “Vanguard” on Facebook, a private group called Friends of Vanguard with approximately 3,000 members would appear. After checking with PR, their legal team, and internal leaders within their marketing department, Tamara and her team decided… Read More >