Stories from the people leading social media at the world’s greatest brands.

The Shortlist: H&R Block, Unilever, CarMax, and more

H&R Block Senior Marketing Manager of Social Media Lauren Cochran shared how she launched and expanded their employee advocacy program, Block Talkers. Blog >> Humana's Product Marketing Strategy Lead, Carmyn Howe, and Senior Media Marketing Professional, Brenda Rick Smith, hosted's first Unofficial Unconference meeting of 2019 at their offices in Louisville — with… Read More >

A look at Louisville’s Unofficial Unconference, hosted by Humana’s Carmyn Howe and Brenda Rick Smith

This week, we kicked off our second series of Unofficial Unconferences — private, peer-to-peer discussions hosted in members’ offices. Humana’s Product Marketing Strategy Lead, Carmyn Howe, and Senior Media Marketing Professional, Brenda Rick Smith, stepped up to host the first Unofficial Unconference of 2019 in a full, day-long meeting that brought together Louisville-area social… Read More >

The Shortlist: Kohler,, Nike, and more CMO Brooke Skinner Ricketts discussed how they drive a 40% chat-to-lead conversion rate through their Facebook channels. Mobile Marketer >> Dr. Martens' Chief Product and Marketing Officer, Darren Campbell, shared how they are using social media channels to continue engaging with and growing their customer base. Marketing Week >> Mini, Google, MGM Resorts, and… Read More >

Highlights from the 2018 Leadership Retreat

Last week we wrapped up our 2018 Leadership Retreat in Austin, TX. It was our third-ever retreat exclusively for Board Chairs who are leading their social media programs. We hosted 39 leaders from as many companies at our ranch where they could get together to talk about the things that are most important to their… Read More >

The Shortlist: Acura, Mondelez, Raising Cane’s, and more

James LaCorte, Social Media Manager at Blue Cross Blue Shield of North Carolina, shared how they developed and executed their first Social Media Center of Excellence. Blog >> Acura launched their first-ever in-app vehicle customizer through Instagram Stories, allowing users to personalize one of their 2019 cars and tag the brand for a chance… Read More >

The Shortlist: Unilever, Nestle, GE, and more

Honda Assistant Vice President of Marketing Susie Rossick shared the inspiration behind their #GrinchTakeover and how they executed the campaign for Happy Honda Days. Brandchannel >> Unilever's EVP of Global Media, Luis Di Como, discussed their rules for influencer marketing and how they use it to build trust and credibility in their brand. WARC >>… Read More >

The Shortlist: Coca-Cola, Nike, Payless ShoeSource, and more

Coca-Cola's Group Director of Social Center and Production, Sarah Traverso, shared a behind-the-scenes look at how they overhauled their social media strategy starting with their #RefreshTheFeed campaign. Blog >> Nike Director of Global Commercial Communications Stephen Strand discussed the goals and inspiration around their new IGTV series on everyday athletes. Oh No Tech >>… Read More >