Stories from the people leading social media at the world’s greatest brands.

How Sarah Bolding, Kathleen O’Brien, and the Phillips 66 team developed their Conoco brand’s unique social media campaign targeting millennials

Phillips 66 Senior Director of Brand Advertising Sarah Bolding and Associate Director of Social Media Kathleen O’Brien recently collaborated on a massive undertaking: A complete overhaul of the Conoco brand’s social media presence. In 2015, the Phillips 66 team conducted a consumer segmentation survey for Conoco which yielded some interesting results. A refresh of the… Read More >

The Shortlist: Starbucks, Sephora, Hallmark, and more

Dianne Kibbey, Global Head of Community and Social Media for Avnet's element14 brand, shared how she built out a social media strategy to connect and engage with their hard-to-reach, engineering audience on Facebook. SocialMedia.org Blog >> Voya Financial Social Media Manager Caitlin Scanlon hosted a SocialMedia.org Unofficial Unconference at their office in Hartford with social… Read More >

A look at Hartford’s Unofficial Unconference, hosted by Voya Financial

This week, we held the final Unofficial Unconference in our inaugural fall series — which saw social media leaders having private, peer-to-peer discussions in relaxed, 3-4 hour sessions hosted in members’ offices across the country. Voya Financial’s Social Media Manager, Caitlin Scanlon, hosted our sixth meeting (rounding out our first five in Dallas, Houston, Kansas… Read More >

The Shortlist: FedEx, Hallmark, T-Mobile, and more

Caitlin Adams, Senior Social Media Strategist at FedEx, explained how her team engages with their executive leadership on LinkedIn to build brand messaging. SocialMedia.org Blog >> Hallmark Gold Crown Marketing Director Ann Herrick talked about how their #CareEnough initiative tells caring stories that connect with their audience year-round. Skyword >> Brand Marketing Director at Adidas… Read More >

The Shortlist: Hilton, Subway, Home Depot, and more

Megan McDonald, Senior Manager of Social Media Operations at Hilton, shared how her team created a Social Hub to connect the social strategy of their 14 brands and thousands of hotels. SocialMedia.org Blog >> Christina Hoskins, Senior Brand Manager for KitchenAid, discussed their "Marks" marketing campaign and how it invites their most passionate customers to… Read More >

Highlights from Member Meeting 47 in Chicago

Last week we wrapped up our 47th SocialMedia.org Member Meeting in Chicago. 136 social media leaders from 85 brands got together to talk about the things that are most important to their work right now. We heard 10 Show & Tell presentations from fellow SocialMedia.org members, all senior social media leaders at big brands. They… Read More >

The Shortlist: Reebok, Hershey, Novartis, Raytheon, and more

Raytheon Digital and Social Media Manager Nicole Lightbourne hosted a SocialMedia.org Unofficial Unconference at their office in Dallas with social media leaders from Exxon Mobil, Fossil, Hilton, Hilti North America, and PepsiCo. SocialMedia.org Blog >> The Wonderful Company VP of Marketing Adam Cooper shared insights on their "The Worry Monsters" campaign across social and digital… Read More >