Stories from the people leading social media at the world’s greatest brands.

Caroline-Aiken-McGee

Caroline Aiken-McGee shared how she and her team built UPS’ employee ambassador program from the ground up to improve engagement across their social channels

According to Caroline Aiken-McGee, who manages social media education and governance at UPS, when the social media team was formed in Q1 of 2012, the organization — across the board — was hesitant about employees posting and potentially getting themselves in trouble on social media. Now, due to a robust employee ambassador program and its… Read More >

The Shortlist: Trend Micro, KFC, Southwest Airlines, and more

Trend Micro Head of Global Social Media Ingrid Kibler shared how she and her team worked to humanize their brand voice across their social media platforms. SocialMedia.org Blog >> KFC is celebrating Valentine's Day with a Reddit contest encouraging fans to create Colonel- and fried chicken-inspired artwork for a chance to win a date-night package…. Read More >

The Shortlist: Kimberly-Clark, Capital One, Verizon, and more

Union Bank, Kimberly-Clark, and Emory University recently joined the SocialMedia.org community! Their memberships will be led by Vice President of Social Media Jessica Holloway, Senior Global Consumer Engagement Excellence Leader Curt Clark, and Vice President of Enterprise Communications Doug Busk, respectively. SocialMedia.org Members >> Logitech VP of Global Communications Krista Todd shared how they created… Read More >

The Shortlist: American Electric Power, Panasonic, Sam’s Club, and more

American Electric Power Principal Social Media Strategist Emerson Cunningham and Social Media Manager Josh Polk gave a behind-the-scenes look at how they built a world-class social care team. SocialMedia.org Blog >> Avnet's Global Head of Community and Social Media, Dianne Kibbey, and TransUnion's Senior Manager of PR, Content, and Social Media, Bob Skwarek, and Social Media… Read More >

A look at Chicago’s Unofficial Unconference, hosted by Avnet’s Dianne Kibbey and TransUnion’s Bob Skwarek and Kristen O’Neill

This week, we continued our second series of Unofficial Unconferences — private, peer-to-peer discussions in relaxed, 3-4 hour sessions hosted in SocialMedia.org members’ offices — in Chicago. Avnet’s Global Head of Community and Social Media, Dianne Kibbey, and TransUnion’s Senior Manager of PR, Content, and Social Media, Bob Skwarek, and Social Media Manager, Kristen O’Neill,… Read More >

The Shortlist: American Family Insurance, McDonald’s, Acura, and more

Christina Polaski, Global Social Media Manager at United Technologies Corporation brand Pratt & Whitney, shared the biggest myths of working on a social media team at a big brand. LinkedIn >> American Family Insurance Executive Social Media Advisor Tom Buchheim discussed how they support their CEO and other executives on social media. The Talking Points… Read More >

The Shortlist: H&R Block, Unilever, CarMax, and more

H&R Block Senior Marketing Manager of Social Media Lauren Cochran shared how she launched and expanded their employee advocacy program, Block Talkers. SocialMedia.org Blog >> Humana's Product Marketing Strategy Lead, Carmyn Howe, and Senior Media Marketing Professional, Brenda Rick Smith, hosted SocialMedia.org's first Unofficial Unconference meeting of 2019 at their offices in Louisville — with… Read More >

A look at Louisville’s Unofficial Unconference, hosted by Humana’s Carmyn Howe and Brenda Rick Smith

This week, we kicked off our second series of Unofficial Unconferences — private, peer-to-peer discussions hosted in SocialMedia.org members’ offices. Humana’s Product Marketing Strategy Lead, Carmyn Howe, and Senior Media Marketing Professional, Brenda Rick Smith, stepped up to host the first Unofficial Unconference of 2019 in a full, day-long meeting that brought together Louisville-area social… Read More >