Stories from the people leading social media at the world’s greatest brands.

The Shortlist: Pepsi, The LEGO Group, EA, and more

TE Connectivity Social Media Manager Brynn Zech discussed the BtoB brand's partnership with 20th Century Fox and the creation of their "The Science Behind Science Fiction" video campaign. Blog >> Hearsay Systems recognized American Family Insurance Field Social Media Administrator Josh Feyen, Social Media Specialist Jeff Frye, and Digital Experience Content Strategist Ashley Mortimer… Read More >

Brynn Zech discusses TE Connectivity’s partnership with 20th Century Fox and the creation of their “The Science Behind Science Fiction” campaign

TE Connectivity recently teamed up with 20th Century Fox for a digital campaign called “The Science Behind Science Fiction,” which included exclusive video content exploring the technology portrayed in the sci-fi movie, Alita: Battle Angel. Social Media Manager Brynn Zech led the campaign’s distribution across their social channels in alignment with the movie’s release in… Read More >

The Shortlist: Rust-Oleum, Nike, Samsung, and more

Rust-Oleum Senior Director of Integrated Communications Lisa Bialecki shared how she and her team got buy-in to transform their overall media strategy to focus more on social. Blog >> T-Mobile, BlueCross BlueShield of Tennessee, The Ritz Carlton, Smirnoff Vodka, Brinker International, United States Postal Service, and more won social media awards at this year's… Read More >

The Shortlist: Visa, Express, Fidelity, and more

Visa Senior Director of Corporate Social Media Ninad Wagle shared how they’re testing animation as a content differentiator across their corporate social media channels. Blog >> Patrice Croci, Vice President of Brand and Performance Marketing at Express, discussed how they’re expanding influencer collaborations to improve their access to core audience segments across their digital channels…. Read More >

The Shortlist: Starbucks, PepsiCo, Pfizer, and more

Reuben Arnold, EMEA Vice President of Marketing and Product for Starbucks, shared insights into why they're investing more in dark social and evolving their social media strategy to focus on private groups and accounts. Wersm >> Crocs CMO Terence Reilly discussed how they leveraged user-generated content across their social channels to connect with Gen-Z consumers…. Read More >

The Shortlist: Genworth, Samsung, Sephora, and more

Genworth CMO Janice Luvera and Social Media Manager Danielle Steel Bolt shared how they developed a video series to educate their audience through caregiver stories. Blog >> IBM Social and Influencer Communications Lead of Global Markets Brandi Boatner, Airbnb Senior Communications Manager Liz Fusco, Coca-Cola Company Director of Coca-Cola Freestyle Marketing Sarah Greenberg Sachs,… Read More >

The Shortlist: USPS, Kohl’s, Revlon, and more

USPS Manager of Social Listening and Insights Mary Beth Levin and Digital Communications Manager Nick Sucich gave an inside look at how they built out their social listening program and the impact it's had on their social media strategy. Blog >> Pool Corporation recently joined the community. Their membership will be led by… Read More >