Stories from the people leading social media at the world’s greatest brands.

The Shortlist: TransUnion, United Airlines, Capital One, and more

TransUnion Corporate Social Media Manager Kristen O'Neill shared how she launched and grew their employee advocacy program from the ground up. SocialMedia.org Blog >> Crocs CMO Terence Reilly gave an inside look into how their Global Social Media Manager, Rudy Bachraty, and Global Social Media Specialist, Toria Roth, led the brand's launch on TikTok —… Read More >

Kristen O’Neill shares how she launched and grew an employee advocacy program at TransUnion from the ground up

As the Corporate Social Media Manager for TransUnion, one of Kristen O’Neill’s responsibilities is to provide social media training for employees, thought leaders, and executives. But the largest audience she works to train is their sellers — whose training involves optimizing their LinkedIn profiles, networking best practices, and the importance of sharing content with their… Read More >

The Shortlist: CommScope, Sherwin-Williams, Keurig Dr Pepper, and more

Northern Trust and Sherwin-Williams recently joined the SocialMedia.org community! Their memberships will be led by Marketing Communications Channel Manager Elisheva Barrow and Social Media Manager Taylor Horen, respectively. SocialMedia.org Members >> CommScope Digital Marketing Manager Jonathan Long shared how he worked with executives to establish and grow their social media presence. SocialMedia.org Blog >> Loren… Read More >

The Shortlist: The Home Depot, Vanguard, Disney, and more

The Home Depot rejoined the SocialMedia.org community this week! Their membership will be led by Social Community Manager Mike Cushing. SocialMedia.org Members >> Vanguard Social Media Channel Manager Tamara Scott shared how she and her team found success engaging with their "Friends of Vanguard" superfan Facebook Group. SocialMedia.org Blog >> MillerCoors brand Miller Lite is running… Read More >

Vanguard’s Tamara Scott shares how she and her team found success engaging with their Friends of Vanguard superfan Facebook Group

Earlier this year, Vanguard Social Media Channel Manager Tamara Scott and her team noticed that every time they searched for “Vanguard” on Facebook, a private group called Friends of Vanguard with approximately 3,000 members would appear. After checking with PR, their legal team, and internal leaders within their marketing department, Tamara and her team decided… Read More >

The Shortlist: Toyota, American Greetings, Exelon, and more

Toyota North America Social Media Manager Tyler Litchenberger shared how their corporate communications team developed their Toyota Untold podcast and promoted it across the company’s social channels to engage with their growing audience. SocialMedia.org Blog >> American Greetings rejoined the SocialMedia.org community! Their membership will be led by Director of PR and Social Media Patrice Sadd-Molnar…. Read More >

Tyler Litchenberger shares how Toyota’s corporate communications team developed the Toyota Untold podcast and promoted it across the company’s social channels to engage with its growing audience

Last summer, Toyota Motor North America Social Media Manager Tyler Litchenberger and her colleagues in corporate communications noticed an opportunity to round out their communications outreach by adding an audio storytelling tool: a podcast. During the course of their daily work telling the Toyota story, the team heard many customer and dealer stories that could… Read More >

Highlights from Member Meeting 50

Last week we wrapped up our milestone 50th SocialMedia.org Member Meeting in Chicago. 167 social media leaders from 110 brands got together to talk about the things that are most important to their work right now. We heard 10 Show & Tell presentations from fellow SocialMedia.org members, all senior social media leaders at big brands…. Read More >