Stories from the people leading social media at the world’s greatest brands.

The Shortlist: First Citizens Bank, Walmart, Apple, and more

First Citizens Bank, CSL Behring, and H-E-B joined the community! Their memberships will be led by Senior Vice President of Marketing Jim Bacharach, Head of Global Digital Communications Piers Dickinson, and Director of Digital Marketing Giovanna Dimperio, respectively. Members >> Cambia Health Solutions Director of Corporate Brand Communications Leslie Constans discussed finding success… Read More >

Making podcasts work for your social media strategy: How Leslie Constans and her team at Cambia Health Solutions found success with their HealthChangers podcast

In 2017, Leslie Constans, Director of Corporate Brand Communications at Cambia Health Solutions, and her team set out to create and launch a podcast series, HealthChangers, which became a foundational part of their content strategy to share stories of people who are working to transform health care. The idea was to take the stories of… Read More >

The Shortlist: American Airlines, Johnsonville Sausage, Disney, and more

American Airlines, Fiserv, and Flight Centre Travel Group recently joined! Their memberships will be led by Social Media Manager Michelle Makasini, Senior Manager of Content Strategy and Social Media Nicole Fields, and Director of Social Media Jo Madnani, respectively. Members >> Johnsonville Sausage PR and Social Media Manager Stephanie Dlugopolski shared how she… Read More >

The Shortlist: Lenovo, United, Walmart, and more

Xcel Energy joined the community! Their membership will be led by Digital Communications and Social Media Manager Julie Swenson. Members >> Lenovo Director of Worldwide Social Media Kirsten Hamstra gave an inside look into how she overhauled their global social media strategy. Blog >> United and Macy's were spotlighted for their effective… Read More >

The Shortlist: FedEx, Capital One, Kraft Heinz, and more

FedEx Manager of Social Media and Content Alex Shockey shared how her team developed their Made Possible By campaign to spotlight exceptional team members across the globe. Blog >> Sue Serna, Global Social Media Lead at Cargill, discussed her top three social media governance tips for companies of any size. LinkedIn >> Gap Inc…. Read More >

The Shortlist: Expedia, Farmers Insurance, Chipotle, and more

Whataburger, Expedia Group, MilliporeSigma, and Edgewell recently joined the community! Their memberships will be led by Campaign Production Manager Andy Pape, Head of Social Media and Operations Laci Bovee, Senior Global Manager of External Communication Daniel Sherling, and Social Media Manager Ariel Norwood, respectively. Members >> Farmers Insurance Social Media Manager Jeremy Humphries shared… Read More >

Jeremy Humpries

Farmers Insurance Social Media Manager Jeremy Humphries reveals how his team developed a conversion lift study around content marketing ads

At the beginning of 2019, Farmers Insurance shifted from traditional performance ads (urging consumers to “get a quote now”) to executing a content marketing strategy focused on increasing click-through rates and driving quality engagement on their website. Social Media Manager Jeremy Humphries and his team spearheaded the conversion lift test to drive more quality sessions… Read More >