The Short List

Stories from the people leading social media at the world’s greatest brands.

The Short List: Reebok, Hershey, Novartis, Raytheon, and more

Raytheon Digital and Social Media Manager Nicole Lightbourne hosted a Unofficial Unconference at their office in Dallas with social media leaders from Exxon Mobil, Fossil, Hilton, Hilti North America, and PepsiCo. Blog >> The Wonderful Company VP of Marketing Adam Cooper shared insights on their "The Worry Monsters" campaign across social and digital… Read More >

A look at Dallas’ Unofficial Unconference, hosted by Raytheon’s Nicole Lightbourne

This week, we continued our series of Unofficial Unconferences — private, peer-to-peer discussions in relaxed, 3-4 hour sessions hosted in members’ offices — in Dallas, TX. Raytheon’s Digital and Social Media Manager, Nicole Lightbourne, hosted the meeting — making it our fifth after Unofficial Unconferences in Houston, Kansas City, Phoenix, and the Twin Cities. Nicole brought… Read More >

The Short List: Hilton, Exxon Mobil, Great Clips, and more

Samsung Senior Marketing Manager Kathleen Braine, Toyota Media Manager Pam Park, and Anheuser Busch InBev Senior Director of Digital Spencer Gordon explained how they are using Twitter to tap into audience culture. Campaign >> Sue Serna, Global Social Media Lead at Cargill, shared her passion for social media governance and how she's led a successful… Read More >

The Short List: Chase, Travelers Insurance, Procter & Gamble, and more

Senior Internet Marketing Specialist Tristin Bates shared how she deployed a new social media management tool across Johns Hopkins Medicine's marketing and communications departments. Blog >> JPMorgan Chase Chief Marketing and Communications Officer Amy Bonitatibus shared how they rolled out Chase Dream Boards on Pinterest to sell home loans. Digiday >> Chipotle kicked off… Read More >

How Tristin Bates deployed a new social media management tool across Johns Hopkins Medicine’s marketing and communications departments

As Senior Internet Marketing Specialist at Johns Hopkins Medicine, Tristin leads efforts around high impact visuals for social, strategic planning, and execution of complex social media strategies. She helps embed social into the department and institution through guiding her colleagues and departments on social media implementation. One of the largest projects Tristin has worked on… Read More >

The Short List: Exxon Mobil, Dell, Acura, and more

Exxon Mobil Social Media Manager Jayme Meyer hosted a Unofficial Unconference at their office in Houston with social media leaders from Apache Corporation, BBVA Compass, Cameron International, CenterPoint Energy, BP Worldwide, Phillips 66, and Sysco. News >> Regan Clarke, Brand Director at Pernod Ricard brand Absolut Vodka, discusses their new #NoSugarCoating campaign that… Read More >

The Short List: Hallmark, Hilton, Cargill, Ubisoft, and more

H&R Block Director of Advertising and Social Media Wendy Fitch and Hallmark Director of Public Relations and Social Media Jaci Twidwell brought together Kansas City-based social media professionals from AMC Theaters, American Century Investments, AMU, Cerner Corporation, Garmin International, and Logitech for the first Unofficial Unconference. Blog >> Megan McDonald, Senior Manager of… Read More >