Stories from the people leading social media at the world’s greatest brands.

The Shortlist: MassMutual, General Motors, Big Lots, and more

MassMutual Social Media Paid Strategy Manager Josh Lake, Social Media Manager Kate Senie, and Head of Social Alex Silberman gave an inside look at their partnership with The Players' Tribune and how they're leveraging athletes' stories on social media. SocialMedia.org Blog >> General Motors Global Head of Customer Engagement Rebecca Harris, USAA Director of Social… Read More >

MassMutual’s Josh Lake, Kate Senie, and Alex Silberman discuss their partnership with The Players’ Tribune and how they’re leveraging athletes’ stories on social

Late last year, MassMutual began a six month-long partnership with The Players’ Tribune to create videos around professional athletes and their mentors for a series called “Mentors and Mutuality.” The first video launched in December and, in the months since, Social Media Paid Strategy Manager Josh Lake, Social Media Manager Kate Senie, and the new… Read More >

The Shortlist: Pfizer, Macy’s, WeWork, and more

Chad Parizman, Head of Social Media and Digital Communications at Pfizer, celebrated attending 17 SocialMedia.org Member Meetings and shared what keeps him coming back. SocialMedia.org Blog >> Antoine Tyan, Associated Brand Director for P&G brand Pampers, discussed how they're using social media marketing to bolster their e-commerce goals. Gigabit Magazine >> Jack in the Box… Read More >

The Shortlist: Merck, Chipotle, Nike, and more

Merck and Pearson Education recently joined the SocialMedia.org community! Their memberships will be led by Director of Enterprise Social Media Heather McCarty and Social Media Manager Tristin Bates, respectively. SocialMedia.org Members >> Chipotle VP of Brand Marketing Stephanie Perdue gave an inside look into their TikTok strategy and how it's helping them engage with their… Read More >

The Shortlist: General Motors, Frito-Lay, Lenovo, and more

REV Group, Sam's Club, and General Motors recently joined the SocialMedia.org community! Their memberships will be led by Julie Nuernberg, Sabrina Callahan, and Stacy Vick, respectively. SocialMedia.org Members >> Last week, SocialMedia.org held its 49th Member Meeting in Philadelphia with 133 social media leaders from 92 brands talking about the things that are most important… Read More >

Highlights from Member Meeting 49 in Philadelphia

Last week we wrapped up our 49th SocialMedia.org Member Meeting in Philadelphia. 133 social media leaders from 92 brands got together to talk about the things that are most important to their work right now. We heard 10 Show & Tell presentations from fellow SocialMedia.org members, all senior social media leaders at big brands. They… Read More >

The Shortlist: Citrix, United, Estee Lauder, and more

Citrix's Manager of Social Community, Campaigns, and Content, Melissa Case, shared how she and her team use the company's annual Citrix Synergy event to shape their social media strategy and engage with their consumers. SocialMedia.org Blog >> Northwestern Mutual CMO Aditi Gokhale discussed how the brand's focus on women changed their media mix and how… Read More >