Stories from the people leading social media at the world’s greatest brands.

Jeremy Humpries

Farmers Insurance Social Media Manager Jeremy Humphries reveals how his team developed a conversion lift study around content marketing ads

At the beginning of 2019, Farmers Insurance shifted from traditional performance ads (urging consumers to “get a quote now”) to executing a content marketing strategy focused on increasing click-through rates and driving quality engagement on their website. Social Media Manager Jeremy Humphries and his team spearheaded the conversion lift test to drive more quality sessions… Read More >

The Shortlist: Citrix, Sephora, Unilever, and more

Citrix Senior Director of Analyst and Influencer Relations Paul Dobson discussed how he and his team grew their influencer program over the past year. Blog >> Kayla Roofe, Senior Social Media Manager at RE/MAX, shared how she grew their CEO's social media presence by 335 percent in one year. LinkedIn >> Amy Eschliman, Senior… Read More >

The Shortlist: AbbVie, Delta Air Lines, Enterprise Holdings, and more

AbbVie Senior Director of Brand and Social Marketing Molly James-Lundak explained how they deliver a consistent brand across their social media channels. Blog >> Christopher Collier, Executive Director of Enterprise Content Strategy and Development at Amgen, discussed where content is headed and how brands can best engage with their audiences. LinkedIn >> Gillette, Nike,… Read More >

The Shortlist: Blue Cross and Blue Shield, Vanguard, Ralph Lauren, and more

Consumers Energy and Blue Cross and Blue Shield of IL, TX, OK, NM, MT recently joined the community! Their memberships will be led by Social Media Team Lead David Lingholm and Digital Communications Manager Olman Hernandez. Members >> Vanguard Retail and Brand Social Media Team Manager Kristin Thomas discussed their new brand campaign… Read More >

Kristin Thomas shares an inside look at Vanguard’s new brand campaign and how the company continues to experiment across their social channels

Vanguard has a unique ownership structure. Essentially, Vanguard’s investors are also Vanguard owners. According to Kristin Thomas, Vanguard’s Retail Social Media Manager, that’s very different than other financial services firms. “It was a radical idea 40 years ago, and it’s still a radical idea today,” said Kristin. “When we’re looking at what differentiates us in… Read More >

The Shortlist: Penguin Random House, Chipotle, Panasonic, and more

Hexagon recently joined the community! Their membership will be led by Social Media Manager Mara Butts. Members >> Penguin Random House Director of Social Media Strategy Rachel Krupitsky shared how they put together their first Halloween-related social media sweepstakes full of DIY content. Blog >> Chipotle Mexican Grill launched an Instagram campaign… Read More >