Stories from the people leading social media at the world’s greatest brands.

The Shortlist: Toyota, American Greetings, Exelon, and more

Toyota North America Social Media Manager Tyler Litchenberger shared how their corporate communications team developed their Toyota Untold podcast and promoted it across the company’s social channels to engage with their growing audience. Blog >> American Greetings rejoined the community! Their membership will be led by Director of PR and Social Media Patrice Sadd-Molnar…. Read More >

Tyler Litchenberger shares how Toyota’s corporate communications team developed the Toyota Untold podcast and promoted it across the company’s social channels to engage with its growing audience

Last summer, Toyota Motor North America Social Media Manager Tyler Litchenberger and her colleagues in corporate communications noticed an opportunity to round out their communications outreach by adding an audio storytelling tool: a podcast. During the course of their daily work telling the Toyota story, the team heard many customer and dealer stories that could… Read More >

Highlights from Member Meeting 50

Last week we wrapped up our milestone 50th Member Meeting in Chicago. 167 social media leaders from 110 brands got together to talk about the things that are most important to their work right now. We heard 10 Show & Tell presentations from fellow members, all senior social media leaders at big brands…. Read More >

The Shortlist: Wells Fargo, Hershey, Lowe’s, and more

Wells Fargo Head of Enterprise Social Media Dan Phelps celebrated attending 21 meetings and shared his top takeaways and favorite moments throughout the years. Blog >> We welcomed new members Hilton Grand Vacations, AMD, Harman International, Flex, Gallagher, Chubb, and Microchip Technology this week! Their memberships will be led by Director of… Read More >

The Shortlist: Georgia-Pacific, Hilton, USPS, and more

Georgia-Pacific Director of Social Marketing Nick Ayres celebrated attending 13 Member Meetings and shared his major takeaways from the meetings throughout the years. Blog >> Nicholas Sucich, Executive Producer of Digital Communications at USPS, shared how their social media program combines content and customer service to help them engage with their audience. Convince… Read More >

The Shortlist: FedEx, Expedia Group, Nestle USA, and more

Brian Johnston, Communications Advisor at FedEx, celebrated attending 12 meetings and shared some of his biggest insights and why he continues to make meetings a priority. Blog >> Honda is rolling out a new social media campaign as part of their "Safety for Everyone" campaign where they'll gather and showcase stories from actual… Read More >