Stories from the people leading social media at the world’s greatest brands.

The Shortlist: Unilever, Nestle, GE, and more

Honda Assistant Vice President of Marketing Susie Rossick shared the inspiration behind their #GrinchTakeover and how they executed the campaign for Happy Honda Days. Brandchannel >> Unilever's EVP of Global Media, Luis Di Como, discussed their rules for influencer marketing and how they use it to build trust and credibility in their brand. WARC >>… Read More >

The Shortlist: Coca-Cola, Nike, Payless ShoeSource, and more

Coca-Cola's Group Director of Social Center and Production, Sarah Traverso, shared a behind-the-scenes look at how they overhauled their social media strategy starting with their #RefreshTheFeed campaign. Blog >> Nike Director of Global Commercial Communications Stephen Strand discussed the goals and inspiration around their new IGTV series on everyday athletes. Oh No Tech >>… Read More >

Join us in Los Angeles, February 26-27, for Member Meeting 48

We’re excited to announce our next Member Meeting in Los Angeles, February 26-27th. We’ll have 10 Show & Tell talks, 12 member-led discussions, and 16 peer-to-peer unconference discussions. Members will make great connections and get answers to the tough questions they can’t get anywhere else — all in just a day and a half.… Read More >

The Shortlist: BP, Honda, Cargill, and more

Michelle Smyth, Director of Retail Social Media at Royal Bank of Canada, shared how she built their Instagram channels from the ground up. Blog >> BP Social Media Specialist Jennifer Haubein and Phillips 66 Corporate Brand Manager Tami Walker joined a recent round table discussion with other Houston-area leaders where they shared insights on… Read More >

The Shortlist: Phillips 66, Carl’s Jr., Revlon, and more

Phillips 66’s Kathleen O’Brien and Sarah Bolding shared how their team developed Conoco’s unique social media campaigns to target millenials. Blog >> Nancy Nolan, Associate Director of Marketing Communications for Merck, explains how marketers at pharmaceutical brands can take advantage of Facebook as a platform. Econsultancy >> Mini Brand Communications Department Head Patrick McKenna… Read More >

How Sarah Bolding, Kathleen O’Brien, and the Phillips 66 team developed their Conoco brand’s unique social media campaign targeting millennials

Phillips 66 Senior Director of Brand Advertising Sarah Bolding and Associate Director of Social Media Kathleen O’Brien recently collaborated on a massive undertaking: A complete overhaul of the Conoco brand’s social media presence. In 2015, the Phillips 66 team conducted a consumer segmentation survey for Conoco which yielded some interesting results. A refresh of the… Read More >

The Shortlist: Starbucks, Sephora, Hallmark, and more

Dianne Kibbey, Global Head of Community and Social Media for Avnet's element14 brand, shared how she built out a social media strategy to connect and engage with their hard-to-reach, engineering audience on Facebook. Blog >> Voya Financial Social Media Manager Caitlin Scanlon hosted a Unofficial Unconference at their office in Hartford with social… Read More >