Stories from the people leading social media at the world’s greatest brands.

The Shortlist: NVIDIA, Scholastic, General Mills, and more

Lundbeck, NVIDIA, and MathWorks recently joined the community! Their memberships will be led by Social Media Manager Siobhan Jones, Senior Manager of Corporate Media Alysse Esmail, and Social Media Lead Colin Browning, respectively. Members >> Scholastic Marketing Director Kimone Johnson shared how their team developed and launched the “Scholastic Learn at Home” distance… Read More >

How social media leaders are responding to the Facebook ad boycott

This week, 220 social media leaders from 157 brands discussed how they’re planning to respond to civil rights groups calling for corporations to cease paid advertising on Facebook for the month of July. It was a confidential call, exclusively for members. The key takeaways from the call: 14% of brands are planning to pause… Read More >

The Shortlist: Western Digital, McDonald’s, Gap, and more

Western Digital recently joined the community! Their membership will be led by Senior Manager of Digital Strategy and Social Media Erik Sebellin-Ross. Members >> Burger King launched their new #WhopperDance TikTok challenge, where users have the chance to gain discounts on food by posting dance videos on the platform. Mobile Marketer >> Crocs… Read More >

The Shortlist: Herbalife, MetLife, Visa, and more

Kontoor Brands and Herbalife International of America joined the community! Their memberships will be led by Wrangler Social Media Marketing Manager Shea Carter and Director of Social Media Jonathan Soleymani, respectively. Members >> MetLife Director of Digital Marketing and Social Strategy Colleen Sokolik shared how she and her team developed and launched a… Read More >

Content in the time of COVID-19: How Colleen Sokolik and an agile team at MetLife developed and launched a content hub to support their customers

In late March, as COVID-19 was growing across the country and impacting their customers and employees, MetLife US Director of Social Strategy and Digital Marketing Colleen Sokolik and a small cross-functional team jumped into action to provide their customers with timely, relevant content that could help support them. They put together an agile working team… Read More >

The Shortlist: Securian Financial, Chipotle, CVS Health, and more

Securian Financial Group Social Media Lead DJ Hamm and Enterprise Content Lead Katie Langer discussed how they launched a UGC campaign from scratch to engage audiences impacted by COVID-19. Blog >> Walmart Senior Manager of Executive Social Strategy Micah Laney, Kroger Head of Corporate Communications and Media Relations Kristal Howard, Cisco Senior Social Media… Read More >

The Shortlist: Hallmark, PepsiCo, CVS, and more

Hallmark CMO Lindsey Roy discussed how they’re using social listening to evolve their brands and product lines. PR News Online >> Nike used their social media channels to take a stand on social justice and condemn the death of George Floyd — and saw their social media engagements soar in response to their “Just don’t… Read More >

The Shortlist: Astellas Pharma, Procter & Gamble, Airbnb, and more

Astellas Pharma recently joined the community! Their membership will be led by Associate Director of Communications Bob Skwarek. Members >> Wells Fargo Head of Social Media Marketing Dan Phelps discussed the power of embracing a serial entrepreneur mindset as a social media practitioner and shared insights around how he communicates real-time social media… Read More >