About this panel discussion:

Strategic planning is critical for staying ahead in the industry and ensuring your social media efforts are prepared for emerging trends and technologies.

As we approach 2024, the social media landscape continues to transform, presenting both opportunities and challenges for large companies. What best practices can you implement to embrace change and make informed decisions to maintain relevance and achieve long-term success?

Download our panel discussion with heads of social media from the world's biggest brands for insights on:

  • Deciding which programs are worth investing more into
  • Determining your paid social media mix
  • Aligning budget and resources
  • Enhancing your social listening strategy

SocialMedia.org members who led the discussion:

IMG_7606

Kristi Daraban, Associate Vice President of Social Media
Nationwide

Thom Lytle Adjusted Profile

Thom Lytle, Senior Director of Social Media
CrowdStrike

Screenshot 2023-09-14 at 12.17.34 PM.remini-enhanced

James LaCorte, Social Media Manager
Blue Cross Blue Shield of North Carolina

headshot2022

Carolyn Cohen, Senior Marketing Manager
H&R Block


Meet our moderator

Nicholas Graham

Nicholas Graham, Vice President of Corporate Communications and Public Affairs
FiscalNote

SocialMedia.org members who are part of these conversations:

coca_cola_logo_PNG1
McDonalds Logo
Southwest-Airlines-Logo
Shortlist Logo - [Progressive Insurance]
UPS-logo
3M Logo
See the full membership list >>>