Leveraging Employee Advocacy to Build Brand Affinity

About this panel discussion:

Your employee advocacy efforts enable your brand to showcase authenticity by leveraging employees' voices.

As more audiences value genuine business practices and transparency into how organizations are supporting their communities, social media leaders are leveraging employee storytelling to build trust with their consumers.

But what are some of the effective ways to communicate with customers in a world where evolving trends and technologies blur the lines of authenticity? How can you ensure your efforts lead to long-lasting trust with audiences?

Download the recording for insights from heads of social media at the world's biggest brands on:

• Scaling your employee advocacy program
• Building trust and authenticity with audiences
• Mitigating risks to your brand
• Tracking the performance of employee advocacy

SocialMedia.org members who led the discussion:

SocialMedia.org members who are part of these conversations: