Best practices from heads of social media at the world's largest companies to develop an adaptable content strategy in a social media landscape with evolving trends and technologies.

Social media leaders featured in this guide

Temeka Easter Rice

Temeka Easter Rice, Head of Social Media
Vanguard

April Virhuez

April Virhuez, Director of Social Media Strategy
Prudential Financial

Brandy Mann

Brandy Mann, Global Social Media Governance and Alignment Manager
Lenovo

In the fast-paced and ever-evolving realm of social media, developing an adaptable content strategy is critical for social media leaders. With algorithms constantly changing, new platforms emerging, and audience preferences evolving, staying ahead of the curve is essential.

Gain actionable insights from heads of social media at the world's largest companies on:

  • Exploring new organic social media strategies
  • Leveraging new technologies for your content strategy
  • Balancing risks with creativity
  • Enhancing your content with diversity
  • Partnering with influencers for user generated content

Download our guide for actionable insights needed to develop an adaptable social media content strategy in today's ever-evolving landscape.

P.S. Want to get more insights on developing social media strategies for future success? Check out part 1 of our guide on creating an effective team structure here!