Brands-Only Call on Making the Most of Your Paid Strategy

November 15, 2018 • 2 PM ET / 1 PM CT


Use this form to register for’s private, brands-only call on Thursday, November 15th, at 1 PM CT.

Each week, members hop on the phone for a real-time conversation about the hot topic on everyone’s mind, a behind-the-scenes look at a member’s program, or simply for a chance to pick each others’ brains. These aren’t presentations or webinars — just great conversations among members. And because it’s confidential and vendor-free, you get much better information from people who’ve been there and done that. (See our FAQ list for more details.)

About the call:

Making the most of your paid strategy

As we get closer to 2019, many of us are thinking about how to make the most of our paid social budget. In this call, let’s talk together about our 2019 strategy. We can discuss who owns your paid strategy, what platforms you’ll focus on in 2019, and how you’re making the case for your paid spend in comparison to your budget for content development. This should be a great discussion, so come with your thoughts, ideas, and questions.

Hosts leading this conversation:



Sarah O’Grady, Head of Global Social Strategy

Derek Schoen

Derek Schoen, Director of Media Innovation
MGM Resorts

Who’s joining the call (so far):

Adtalem Global Education, Amtrak, Boston Beer Company, Brunswick Corporation, CDW, Fiserv, Jack in the Box, L’Occitane Group, Love’s Travel Stops, MassMutual, Metro Inc., Motorola Mobility, Randstad, Ross Stores, Royal Bank of Canada, Schneider Electric, Sunrise Senior Living, Syneos Health, and Willis Towers Watson.

Frequently Asked Questions:

Who will be on the call? A hand-selected group of social media leaders from major brands.

Is it really brands-only? Yes, every participant is hand-screened. Only people running social media at major companies are allowed. No vendors, no salespeople, no sponsors.

Who is We are a brands-only community for social media leaders at the world’s greatest companies.

Do I have to join? Nope. This call is a sample discussion for non-members. But if you do join, our community has a conversation like this every week, and your whole team can participate.

Who is the presenter? Nobody! Everyone contributes. It’s a discussion, not a webinar. You’ll have a deep conversation with people who have jobs like yours at organizations like yours.

Is it confidential? Yes, every participant agrees to keep the call confidential (and we ban observers, vendors, press, and analysts.)

What’s with all these rules? All this structure is what makes our conversations so useful for busy executives. High value, little noise.

Register here: