The Short List: InterContinental Hotels Group, Terminix, 7-Eleven, and more

Social Media Manager Allison Langille shared how United Technologies developed an interactive campaign that won PR News’ Social Media Facebook Contest award. SocialMedia.org >>

Carl’s Junior and Hardee’s are promoting their new Froot Loops donuts with a playful digital campaign encouraging fans to use #NotMilk to showcase their best “Not Milk” mustaches on social media. The Drum >>

Anheuser-Busch InBev is creating their own version of the pumpkin spice latte with their new seasonal #BuschLatte campaign to promote Busch Light this fall. Marketing Dive >>

L’Oreal brand YSL Beauty partnered with Instagram to announce the launch of IGTV by creating a “Dare or Dare” video using the new feature — which has garnered over 18,000 views since. Digiday >>

InterContinental Hotels Group, Reckitt Benckiser, and Brookdale Senior Living joined the SocialMedia.org community this week. Their memberships will be led by Global Director of Content & Social Marketing Kim Atkinson, VP of Corporate Communications Lynn Kenney, and Director of Social Media Strategy Kristin Puckett, respectively. SocialMedia.org Members >>

Lindsay Scott was promoted to Manager of Insights and Digital Advertising at Rust-Oleum Corporation. LinkedIn >>

Michael Chalmandrier-Perna was recently promoted to Global Social Media Manager at Seagate Technology. LinkedIn >>

Juan Rezk was hired as the Director of Digital Enablement and Marketing at Terminix. LinkedIn >>

Goldman Sachs is hiring a Brand and Content Strategy Social Media Strategist to manage the creation and execution of their social media strategy to build brand awareness and help expand and strengthen their social presences. (New York, NY) Goldman Sachs Careers >>

Sephora is looking for a Senior Marketing Manager for Campaign and Content to lead the development and execution of a communications plan to launch a new program and drive engagement across digital and social channels. (San Francisco, CA) Sephora Jobs >>

7-Eleven needs a Senior Director of Digital Marketing to drive social, content, and analytics for their organization and implement digital and social content strategies. (Irving, TX) 7-Eleven Careers >>