The Short List: Intel, Mars, Brooks Brothers, and more

John Bonini, Vice President and General Manager of VR, Gaming, and Esports at Intel, shared how they are partnering with the Smithsonian American Art Museum to showcase art from Burning Man via Snapchat. Next Reality News >>

Samsung Electronics, The Kraft Heinz Company, Bank of America, L.L. Bean, AT&T, and Doritos were named OMMA Award 2018 finalists for their social campaigns. MediaPost >>

Mars brand Twix debuted their first split screen Instagram Story as part of their ongoing “left Twix” vs. “right Twix” campaign. Marketing Dive >>

P&G’s Gillette Venus partnered with Regina King and 10 female directors to develop videos for Instagram TV that spotlight women’s perspectives as part of their Her Shot campaign. Market Watch >>

Cisco, Smirnoff, Budweiser, and Benefit Cosmetics were spotlighted for using Instagram Stories as a testing ground for ads through innovative campaigns and experiments. Business Insider >>

Brooks Brothers is hiring a Senior Specialist of Social Media to craft editorial calendars, execute campaigns, and manage and grow all of their brand social media channels. (New York, NY) Brooks Brothers Careers >>

Kohler is looking for a Social Media Director to lead a team of community managers and analysts in building a social strategy and framework for each of their business groups. (Kohler, WI) Jobs at Kohler >>

T-Mobile needs a Senior Manager of Social Media Services to develop strategies for their Customer Care team on social and lead a team of specialists for customer service across their social platforms. (Bellevue, WA) T-Mobile Careers >>