The Short List: Aetna, Mercedes-Benz, Gap, and more

Kim McCullough, Vice President of Marketing for Jaguar Land Rover, discussed the reasoning behind their decision to develop their “Well Storied” video series exclusively for web and social channels. Forbes >>

Aetna Vice President of Communications Kieran Fagan shared how they approach social media, tailor their messages, and measure their efforts as a brand in the healthcare industry. PR News >>

Jay Sethi, Vice President of Smirnoff, talked about why the brand allocated more of their social media budget to ads on Instagram Stories and how they are planning to engage with users and grow their brand through that format. Digiday >>

Mercedes-Benz celebrated the 130th anniversary of the first long-distance drive — and the brand’s early female innovators — with a short film aired on IGTV. Marketing Dive >>

Hyundai, Patagonia, and Airbnb were recently spotlighted by Hootsuite for their work with long-form videos on social media. Hootsuite Blog >>

Huntington National Bank joined the SocialMedia.org community last week. Their membership will be led by Social Media Director Tenzin Alexander. SocialMedia.org Members >>

HBC is looking for a Social Media Manager to develop Saks Fifth Avenue’s creative and paid social media strategies, oversee content calendar development, and manage influencer strategies and partnerships. (New York, NY) HBC Jobs >>

Gap Inc. is hiring a Senior Manager of Social Media to monitor all social media activity and manage negative conversations on their platforms, own employee social media guidelines, and evolve key company messaging across social channels. (San Francisco, CA) Gap Inc. Jobs >>

Victoria’s Secret needs a Social Media and Influencer Digital Marketing Manager to lead strategy and growth for all of their social media platforms and to manage their influencer marketing program. (New York, NY) L Brands Careers >>