The Short List: adidas, Kohl’s, Bacardi, and more

Bacardi Global Creative Excellence Director Laila Mignoni discussed their new SoundCloud-focused campaign and why they chose to use the platform to foster branding and nurture community. AdExchanger >>

VP of Brand Activation at adidas, Kelly Olmstead, shared how they’ll be live-streaming high school football games on Twitter to tap into their audience’s love of football and to give fans a different viewing experience. Mobile Marketing >>

For International Lefthanders Day, Mondelez International’s Oreo brand announced their limited edition, left-hand friendly packaging with a video on Twitter that racked up more than 260,000 hits. Marketing Dive >>

Kohl’s, DSW, and The Children’s Place are targeting back-to-school-shopping moms on Pinterest with shoppable pins to give them a direct path to purchase products. Marketing Land >>

Procter & Gamble brand Olay’s new Face Anything campaign utilizes Instagram influencers to take part in a month-long challenge using the brand’s products to target millennials and spread their message of authenticity. Marketing Dive >>

Noha Abdalla is now the Vice President of Social Media Marketing for Hilton Worldwide. LinkedIn >>

Katherine Schober was promoted to Manager of Brand & Social Content at Hard Rock International. LinkedIn >>

Prudential Financial is hiring a Director of Social Media Marketing who will execute social media strategy on a global scale, moderate user-generated content, analyze social metrics, and create content that builds meaningful connections and encourages community action. (Newark, NJ) Prudential Jobs >>

Nike is looking for a Senior Media Relations Director to lead brand and corporate communications teams across North America, develop result focused media outreach across channels to amplify brand message, and oversee long-term brand relationships with influencers. (New York, NY) Nike Jobs >>

L’Oréal has an opening for a Director of Digital, Social, and Content who will work with global teams to develop content strategy across channels, create content that aligns with their brand positioning, and track execution of social KPIs for influencer campaigns. (New York, NY) L’Oréal Talent >>