SocialMedia.org’s Big List: Bud Light, Tide, The Vitamin Shoppe, and 26 more

Case Studies

  • Gap utilized Instagram’s new Carousel Ads in their “Logo Remix” campaign with Grammy-nominated artist SZA. CMO Craig Brommers discusses how the new ad capabilities impact consumer experience. Mobile Marketing Magazine >>
  • Leading up to the Super Bowl, Bud Light set up its largest Snapchat campaign ever. Senior Digital Brand Manager Margot Weiss explains why Snapchat is the best fit for their targeted mobile audience. Digiday >>
  • Under Armour’s Senior Vice President of Global Brand Management, Adrienne Lofton, shares how they developed experiential customer marketing and used social media as the microphone to amplify their biggest product marketing campaign yet. Fast Company >>
  • The Vitamin Shoppe’s Head of Content and Customer Engagement, Lisa Chudnofsky, explains how the brand is responding to Facebook’s algorithm change by building their influencer network and focusing on Facebook Live. Digiday >>
  • The Coca-Cola Company turned a 30-second social media video into its in-game TV ad for the Super Bowl. Danielle Henry, Group Director of Integrated Marketing Content, explains why the snackable social content was the best content for their new Diet Coke campaign. Ad Age >>
  • Moet & Chandon will be running its “Love Unconditional” campaign across Facebook, Instagram, and Snapchat from Valentine’s Day to Mother’s Day. Marketing Director and Head of US Customer Engagement Christine Ngo explains how the gamified campaign will drive engagement and amplify content. AdExchanger >>
  • BIC VP of Marketing Ross Ullman explains why they partnered with Merkley + Partners to develop their digital and social media campaigns across all channels. MediaPost >>
  • Pepsi came out of Super Bowl Sunday the winner of the first-ever #BrandBowl. They received the highest percentage of brand-related tweets during the run of the game. MarketingLand >>
  • Ford teamed up with Maria Shriver and her “Architects of Change” conversation series to launch a social media campaign that celebrates individuals making a positive change in their community. Forbes >>
  • P&G’s Tide brand used their Super Bowl ads to set up their post-game social strategy by suggesting any advertisement featuring people wearing clean clothes could be a #TideAd. Adweek >>

Job Openings

  • PerkinElmer is looking for an experienced Social Media Analyst/Specialist who can optimize strategy through analytics, listening, research, and consulting. (Waltham, MA) PerkinElmer Careers >>
  • Cigna is looking for a Senior Media Lead to execute their brand and advertising strategy via digital and social media. (Bloomfield, CT) Cigna Careers >>
  • Abbott Laboratories is looking for a Manager of Marcomm and Brand Strategy to manage, plan, and implement branding and communications projects, including overseeing efforts across social media channels. (Santa Clara, CA) Careers and Abbott Laboratories >>
  • Sephora has an opening for a Senior Marketing Manager who can execute content and marketing campaigns around their Beauty Insider Community using social media and innovative programming across channels. (San Francisco, CA) Careers at Sephora >>
  • CKE Restaurants is hiring a Social Media Manager to act as the voice of Carl’s Jr. and Hardees. This person would collaborate with content creators and community managers to set the brands’ social media strategy. (Franklin, TN) CKE Restaurants Careers >>
  • T-Mobile is looking to fill a Social Media Services Manager position. This role is responsible for overseeing, motivating, coaching, and developing a team of Social Media Specialists. (Bellingham, WA) T-Mobile Careers >>

New Hires